BANGKOK, Thailand โ June 4, 2019 โ Nielsen today announced it will increase its Digital Ad Ratings service online ad rating capabilities by adding measurements to YouTube applications in 26 more countries around the world, including Belgium and Brazil. , Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey. and United Arab Emirates
Memperluas cakupan layanan ini Ini akan memungkinkan 34 negara yang mengukur Peringkat Iklan Digital untuk mengukur data pemirsa iklan di aplikasi YouTube. melalui browser web desktop dan seluler (Ponsel dan Tablet) untuk memberikan data pengukuran yang komprehensif di seluruh perangkat. (lintas perangkat) audiens iklan kepada pemasar. Layanan Peringkat Iklan Digital tersedia di AS mulai Juni 2017, di Kanada dan Jepang mulai Oktober 2017, di Inggris, Prancis, dan Jerman mulai Januari 2018, serta di Australia dan Italia. Mulai 1 September 2018
Perluasan ini akan memberikan akses kepada pelanggan Nielsen Digital Ad Ratings ke informasi usia dan jenis kelamin konsumen yang melihat iklan di aplikasi YouTube, serta data jangkauan, frekuensi, dan peringkat kotor (gross rating points/GRPs). Pengukuran Peringkat Iklan YouTube menggunakan metodologi pengukuran yang konsisten dengan pengukuran dari semua penerbit seluler lainnya dalam layanan Peringkat Iklan Digital - sehingga memungkinkan pembeli dan penjual media untuk memanfaatkannya: Pengumpulan data dan pengukuran yang berlebihan dalam perencanaan media dan pekerjaan praktis
With Nielsen’s Digital Ad Ratings service, media owners, product owners and agencies will be able to gain a deeper understanding of the behavior of their viewers on YouTube using the same ratings as TV.
โAs more and more people Watch videos across digital platforms and devices. Nielsen’s comprehensive and comprehensive ability to measure YouTube audiences through its Digital Ad Ratings service is critical to delivering a complete media audience. Especially given that YouTube has a huge video ad market share in those countries where we are expanding our measurement capabilities,โ said Ms. Ranchita Sri Woravilai, Deputy Director, Nielsen Media, Thailand. YouTube to provide a broader viewing landscape.โ
Tentang Nielsen
Nielsen Holdings (NYSE: NLSN) is a global measurement and analytics company that provides a complete and reliable view of the consumer and global market. Our way of working connects Nielsen proprietary information to other sources. To help customers around the world understand that what is going on What will happen next inthe future, and how to best deal with the data and knowledge we have acquired. For more than 90 years, Nielsen has provided data and analysis based on our scientific precision and innovation. as well as continually developing new methods toto meet the most important needs of various industries such as the media, advertising, retail and consumer goods industries. Nielsen is a S&P 500 Index company, operating in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
