Pada tanggal 5 Maret 2019, kelompok pertama siswa yang berpartisipasi dalam Nielsen Research Academy diwisuda, menandai keberhasilan penyelesaian program tiga bulan di Forman Christian College University.
Nielsen Academy is part of our community outreach efforts to offer young soon-to-be professionals the opportunity to complement their academic experience with practical insights by engaging them in an interactive learning process with market research professionals. The program, comprising of coursework and projects, aims to not only equip students with the necessary knowledge required to excel in the workforce but also provide them the opportunity to learn about the latest research dynamics from experts in the field.
While sharing his experience, Abdul Waheed, a final year student said: โFor me, Nielsen Academy was about more than understanding the technical aspects of market research; this journey enriched my education further, and empowered me with real-life experience and setting me up for a great future.โ
The program covered 10 interactive sessions ranging from topics such as The Power of Data and Understanding Retail Measurement Services (RMS) to Effective Presentation Skills and Interviewing Skills Workshop to provide students a holistic approach toward market research.
โThe efforts by Nielsen team members in implementing this program are highly commendable. Their discipline, technical knowledge, assessment procedure and personal commitment throughout this three-month long program show a heightened sense of professionalism as well as corporate social responsibility,โ remarked Dr. James A Tebbe, Rector, Forman Christian College University.
Saat berbicara pada acara wisuda, Managing Director Nielsen Pakistan, Quratulain Ibrahim mengatakan, "Ini merupakan pengalaman yang menarik bagi kami untuk bekerja sama dengan Forman Christian College University dalam menghadirkan sesuatu yang unik bagi para mahasiswa. Kami telah membantu mereka membangun keahlian mereka dan mendapatkan wawasan tentang peran riset pasar yang terus berkembang di dunia saat ini, dan juga di Pakistan. Kami berharap bahwa upaya kami akan terbukti bermanfaat bagi upaya akademis dan profesional mereka."
