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Nielsen Rayakan Bulan Kebanggaan

3 minute read | June 2019

June is Pride Month around the world, and we’re proud to celebrate alongside our LGBTQ+ colleagues, communities and allies globally. Diversity & Inclusion is, and always will be, a global business imperative for Nielsen. Promoting diverse voices and perspectives is key to creating a winning business, as it fosters an environment in which everyone feels respected and can reach their full potential. And June is the ideal time to acknowledge the impact LGBTQ+ colleagues have had on history and our company, while also addressing the challenges this community can face around the world.

“As we recognize and celebrate Pride Month globally, we will continue to drive inclusion for our LGBTQ+ colleagues around the world,” said Natasha Miller Williams, SVP Diversity & Inclusion, Nielsen. “We have a responsibility to foster belonging for all of our associates and to create growth opportunities for everyone.”

Inclusion and acceptance for LGBTQ+ people may vary around the world, but not at Nielsen. Our global non-discrimination policy—which covers gender, gender identity, and sexual orientation, among other factors—applies identically in every country where we operate worldwide.

Nielsen telah secara aktif mendukung dan memperjuangkan rekan-rekan LGBTQ+ selama lebih dari satu dekade, dimulai dengan peluncuran kelompok sumber daya karyawan (ERG) PRIDE LGBTQ+ Allies pada tahun 2007. Sejak saat itu, anggota PRIDE telah berperan penting dalam mencapai pencapaian penting untuk pengukuran karyawan dan konsumen LGBTQ+. Dan pada tahun 2018 dan 2019, kami mengambil beberapa langkah penting untuk memajukan dukungan kami terhadap inklusi dan representasi LGBTQ+ di seluruh dunia:

  • Kami telah memperluas PRIDE ERG kami secara global, dengan cabang-cabang di seluruh Amerika Utara, Amerika Latin, Eropa, dan Asia. Dan para anggota PRIDE telah diberdayakan untuk mendorong inklusivitas di dalam Nielsen dan dalam pengukuran kami. Sebagai contoh, cabang-cabang PRIDE di Jerman dan Polandia menerbitkan laporan konsumen LGBTQ+ yang pertama kalinya, yang mengukur perilaku konsumen dan tren belanja yang menunjukkan pentingnya pasar bagi komunitas LGBTQ. Laporan pertama kami untuk konsumen LGBTQ+ di Meksiko akan diterbitkan akhir bulan ini.
  • Our PRIDE ERG, in collaboration with GLAAD, was a key collaborator for the launch of our first-ever public reporting of same-sex household television viewership ratings, which help to quantify LGBTQ+ viewership of media, something only Nielsen can do.
  • We joined the Business Coalition for the Equality Act, a group of leading U.S. employers that support the Equality Act. If passed, this U.S. federal legislation would provide LGBTQ+ people with the same basic protections that are provided to other protected groups under federal law, including protections to prohibit discrimination in employment, housing, and public services.
  • Di A.S., kami memperluas manfaat kami untuk mendukung setiap jalan menuju menjadi orang tua dengan menambahkan penyedia manfaat kesuburan yang mencakup penggantian biaya untuk adopsi dan ibu pengganti.

Kami juga bangga dengan pengakuan eksternal atas upaya kami dalam mendorong inklusi bagi karyawan LGBTQ+ di seluruh dunia.

"Saya mengucapkan terima kasih secara khusus kepada para anggota dan pemimpin PRIDE ERG kami atas dampaknya terhadap inklusi di dalam perusahaan kami dan secara eksternal dalam produk mata uang TV kami di AS," tambah Kelly Abcarian, General Manager, Advanced Video Advertising and PRIDE ERG Executive Sponsor di Nielsen. "Kami berkomitmen untuk memastikan Nielsen tetap menjadi yang terdepan dalam hal inklusi bagi kolega dan komunitas kami di seluruh dunia."

Kelly recently joined David Kenny, Nielsen’s CEO and Chief Diversity Officer, in sharing a Pride Month message: