New York, NY—March 21, 2019—Nielsen (NYSE: NLSN) today announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19 local markets and Puerto Rico will have continued access to Nielsen’s broad suite of measurement and analytics services.
For the first time, as part of this new agreement, Univision will join as subscribers to Nielsen SVOD Content Ratings, Local Nielsen Media Impact (Local NMI) and Nielsen National Out-of-Home (OOH) Reporting Service. With Nielsen SVOD Content Ratings, Univision will now have competitive insights into how its content compares to other programs including original programming from SVOD services. Local NMI offers Univision Local TV stations a solution to help provide more efficient local media planning and cross-channel optimization. With the addition of these services, Univision will be able to provide advertisers with a holistic view of where its audience is viewing its content and how to best engage with those viewers across its various programs and ad loads.
Selain itu, Univision akan mulai menggunakan layanan pengukuran OOH Nielsen untuk menangkap dan memahami kebiasaan menonton konsumen Hispanik yang berada di luar rumah. Perjanjian ini memberikan Univision peringkat dan data untuk program dan konten iklan yang ditayangkan di seluruh properti mereka untuk penayangan langsung ditambah tujuh hari penayangan yang digeser waktunya. Wawasan tambahan ini memungkinkan Univision untuk memiliki pandangan yang lebih menyeluruh tentang pemirsa mereka di berbagai sumber penyiaran dan memonetisasi pemirsa yang sangat diminati dan berusia lebih muda.
“As the leading media company engaging Hispanic consumers, Univision works with the major research and analytics companies in the business to ensure accurate and representative data on the media consumption of Hispanic audiences, as well as the impact it has on brand growth, regardless of the platform or connection that they are using,” said Roberto Ruiz, executive vice president of research, insights and analytics at Univision. “Within this framework, our renewed agreement with Nielsen ensures accurate measurement as our audience continues to evolve across screens and platforms, in and out of the home. With an enhanced suite of tools we will deliver to our clients the whole picture of the unique, engaged audience they can connect with to generate brand growth messages—now with even greater clarity on local markets and radio. Furthermore, our agreement ensures that Univision remains at the forefront of innovative new technologies in a rapidly evolving media marketplace.”
Stasiun TV lokal yang dimiliki dan dioperasikan oleh Univision akan terus memanfaatkan pengukuran mata uang TV lokal Nielsen dan rangkaian layanan lokal yang luas untuk menunjukkan kekuatan portofolio dan pemirsa mereka kepada para pengiklan. Penambahan NMI Lokal akan memberikan stasiun TV lokal dan properti radio Univision peningkatan efisiensi dan kemampuan untuk memahami jangkauan lintas media, frekuensi dan duplikasi dengan menggunakan segmen pemirsa yang lebih maju. Pada akhirnya, stasiun TV lokal Univision akan dapat menawarkan kepada klien mereka pemirsa yang diinginkan dengan rencana media yang hemat biaya.
"Baik untuk menonton sepak bola, telenovela terbaru atau berita lokal, warga Hispanik AS memiliki hubungan yang sangat istimewa dengan Univision," ujar Peter Bradbury, Wakil Presiden Eksekutif dan Direktur Pelaksana Grup Penjual Nasional Nielsen. "Kami merasa terhormat untuk memperluas hubungan khusus yang terjalin antara Univision dan Nielsen. Perjanjian kolaboratif ini dibangun di atas keyakinan bersama bahwa kami akan berhasil jika klien kami berhasil dan komitmen kami untuk memberikan metrik yang dapat membantu memonetisasi dan memperkuat bisnis mereka."
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) adalah perusahaan pengukuran dan analisis data global yang menyediakan pandangan paling lengkap dan tepercaya tentang konsumen dan pasar di seluruh dunia. Pendekatan kami memadukan data milik Nielsen dengan sumber data lain untuk membantu klien di seluruh dunia memahami apa yang terjadi sekarang, apa yang akan terjadi selanjutnya, dan bagaimana cara terbaik untuk menindaklanjuti pengetahuan ini. Selama lebih dari 90 tahun Nielsen telah menyediakan data dan analisis berdasarkan ketelitian ilmiah dan inovasi, terus mengembangkan cara-cara baru untuk menjawab pertanyaan-pertanyaan terpenting yang dihadapi media, periklanan, ritel, dan industri barang konsumen yang bergerak cepat.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT UNIVISION COMMUNICATIONS INC. Univision is the leading media company serving Hispanic America. The company’s broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniMás, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 65 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisión, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Telehit and Telehit Urbano. Univision’s cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; and an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. The company’s assets also include the digital brands associated with the Gizmodo Media Group and The Onion. For more information, please visit corporate.univision.com.
Contact
Nielsen
Gorki De Los Santos
gorki.delossantos@nielsen.com
646-654-4837
Univision
Kevin Sornatale
ksornatale@univision.net
212-455-5259
