Nielsen dan Backyard Broadcasting PA LLC Mengumumkan Perjanjian Komprehensif Multi-tahun untuk Layanan Peringkat Audio

Perjanjian mencakup semua Produk dan Layanan Sindikasi Lokal Nielsen yang Tersedia di Pasarnya

New York, NY — Aug. 8, 2019 — Nielsen (NYSE: NLSN) and Backyard Broadcasting PA LLC has reached a multi-year agreement for Nielsen audio measurement. This agreement encompasses all of Nielsen’s local syndicated products and services available to mid-market radio broadcasters.

Halaman belakang Broadcasting PA LLC berbasis di Williamsport, Pa. Perusahaan ini memiliki radio stasiun WILQ-FM, WLMY-FM, WWPA-AM, W267BJ, Williamsport; WZXR-FM, South Williamsport; WCXR-FM, Lewisburg; dan WBZD-FM, Muncy.

Yang terbaru dari rangkaian pelanggan terkenal, Nielsen sekali lagi dapat menghitung Backyard Broadcasting di antara para kliennya yang berharga. Standar emas dalam pengukuran audiens radio pengukuran audiens, legitimasi Nielsen audio yang telah lama ada, keagenan penerimaan, dan penggunaan yang luas di kalangan pembeli media direferensikan sebagai faktor utama utama dalam keputusan penyiar untuk memperbarui hubungan dengan perusahaan riset global riset global tersebut.

“It’s good to be back, and we are excited to be working again with Nielsen,” said Dan Farr, President, and CEO of Backyard Broadcasting PA, LLC. “We are looking forward to using Nielsen data to help us achieve our income potential in national and regional dollars—and the sales team is ecstatic about getting Tapscan back to help them plan the best radio strategy for their local clients.”

“Good-byes are never easy, but they do make the homecomings particularly sweet,” said Brad Kelly, Managing Director of Nielsen Audio. “We are thrilled to welcome Backyard Broadcasting back into the Nielsen Audio client family. Despite the accelerating pace of fragmentation we are seeing across all forms of media these days, the future of AM/FM radio and audio-based advertising platforms is looking remarkably bright. We could not be more excited about rejoining forces with the team of marketing pros at Backyard to help Williamsport, PA area advertisers build their businesses, move product off the shelf, and optimize their ad dollars. “