Sebagai perusahaan data dan pengukuran independen, klien kami-dan industri yang kami dukung-bergantung pada kami untuk menjadi penengah yang tidak memihak. Untuk menjadi sumber kebenaran, integritas harus menjadi bagian dari fondasi semua yang kita lakukan di Nielsen.
Recently, Julia Wilson, VP, Global Responsibility & Sustainability, Nielsen, sat down with Emily Epstein, SVP, General Counsel of Corporate & Compliance, and Corporate Secretary, Nielsen, to discuss how this foundational focus on integrity is operationalized across the company. Our new operating principle of Trust and Accountability is key to making sure integrity is part of everyone’s day-to-day focus.
"Sangat penting bagi kita untuk saling percaya dan bertanggung jawab pada tingkat integritas tertinggi dalam segala hal yang kita lakukan," kata Emily. "Juga sangat penting bahwa ketika orang merasa memiliki kekhawatiran, mereka harus menyampaikannya, karena hanya dengan menanggapi hal tersebut, kami dapat melakukan pelatihan atau melihat apakah ada risiko yang memerlukan kebijakan baru. Kita harus memiliki budaya integritas, dan untuk melakukan itu kita harus saling menjaga standar tertinggi."
Maintaining a culture of integrity in all that we do helps protect the integrity of our data across the clients and markets we serve around the globe. During our more than 90-year history, trust in our business and brand has been critical to our ability to effectively engage with consumers, provide cutting-edge measurement services, and ultimately to help our clients and markets grow.
Our Kode Etik is the foundation for compliance and integrity at Nielsen, along with mandatory training for all of our associates. We regularly update our Code of Conduct to make sure that it meets our evolving business needs; our associates also complete annual training and recertification.
Emily highlighted both the proactive and reactive measures we take to ensure compliance and integrity is embedded across all that we do at Nielsen, including through our policies and procedures. We provide regular engagement opportunities for our associates through newsletters, trainings and contests, and we work collaboratively across functions such as human resources, internal audit, finance and procurement to make sure we’re aligned on risk areas and advancing our culture of integrity across all aspects of our global organization.
Untuk lebih menghidupkan budaya ini di seluruh perusahaan, kami juga memiliki satu atau dua pemimpin integritas di setiap wilayah tempat kami beroperasi, yang dilengkapi dengan sekitar 50 duta integritas. Para pemimpin ini berperan sebagai "mata dan telinga kami di lapangan" di tingkat yang lebih lokal.
The compliance & integrity team also responds to concerns and questions that come from our associates or other stakeholders. “We try and do this through organizational justice; we want to have a coordinated, consistent response when concerns are raised,” said Emily. “We also have a helpline that allows people to anonymously ask questions or raise concerns without any fear of retribution or retaliation.”
Ke depannya, tim ini berfokus untuk memperkuat kemitraan lintas fungsi yang sudah ada, mendukung para manajer untuk memimpin dengan integritas, dan meningkatkan komunikasi untuk memperjelas ekspektasi dan standar budaya integritas perusahaan.
Learn more about our approach to compliance and integrity in our second Global Responsibility Report.
