Saat ini, lebih dari sebelumnya, perusahaan media perlu memahami apa yang mendorong perilaku konsumen, keterlibatan mereka dengan teknologi yang baru lahir dan kebiasaan konsumsi media. Tanpa wawasan penting ini, perusahaan media akan menghadapi tantangan dalam menavigasi pasar yang terus berkembang dengan teknologi, perangkat, dan layanan baru.
At Nielsen, we believe in providing our clients and the industry with real insights and data that helps them make informed decisions based on true consumer behavior. In this installment of Nielsen Views, Thomas Johnson, Director of Strategy & Innovation for Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers aged 13-and older around new technology. Areas of focus include kids technology usage, smart speakers and the evolution of TV viewing.
