There are more than 56 million Latinos in the U.S. That means this group makes up 17.6% of the total population. It’s also one of the country’s fastest-growing demographics. In our latest Diverse Intelligence Series report on Latinx* consumers, Descubrimiento Digital: Kehidupan Online Konsumen Latinx, Latinos strongly expressed a desire to see themselves reflected more—and more accurately—in film and TV.
But it’s not just consumers who want greater representation. It’s a sentiment that’s gaining prominence across the U.S. media landscape. And Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters, and we will be sharing their videos throughout Hispanic Heritage Month and the balance of the year on our dedicated hub for data, insights and engagement with the Latinx community:
- Ilia Calderon dari Univision, orang Afro-Latin pertama yang menjadi pembawa acara berita di sebuah jaringan televisi besar di AS.
- Carlos Ponce, aktor, penyanyi, komposer, dan tokoh televisi Telemundo asal Puerto Rico
- Pamela Silva Conde, a Peruvian Emmy award-winning journalist and co-anchor of weekday news magazine, “Primer Impacto”
- Angela Sustaita-Ruiz, salah satu pendiri dan mitra Meksiko-Amerika di Hispanicize Media Group, sebuah perusahaan media multi-platform yang berspesialisasi dalam pemrograman untuk konsumen multikultural Milenial dan Generasi Z
“As the Hispanic community continues to flourish in the U.S., it’s more important than ever to acknowledge and understand their impact on American mainstream culture, media and the economy,” said Andrew McCaskill, Nielsen’s SVP Global Communications and Multicultural Marketing. “The video series aims to give voice to that while also showcasing diversity within the Latinx community. We’re sharing the videos over the course of a few months because it’s important to engage multicultural consumers 365 days a year—and not just during heritage, history and pride months.”
Keempat video ini akan berkontribusi pada dialog industri tentang keragaman, representasi, dan masa depan Hollywood dalam lanskap konsumen yang semakin multikultural. Jika melihat komposisi aktor di seluruh TV dan film di AS, aktor Latinx hanya mengisi 5,8% dari peran berbicara.
*Nielsen menggunakan istilah Latinx untuk merujuk pada jenis kelamin yang tidak ditentukan. Keputusan ini merupakan sebuah anggukan terhadap inklusi yang lebih besar terhadap perempuan, LGBT+ dan Hispanik non-biner, serta semakin populernya istilah ini di media sosial dan tulisan akademis.
