Kicking off 2018, Nielsen joined the Consumer Electronics Show (CES) in Las Vegas as an official sponsor last week. At the worldโs premier annual gathering place of industry leaders, manufacturers, suppliers and developers of consumer technology, we showcased our research and innovations through mainstage presentations, live demos and lab media tours.
Beberapa eksekutif kami naik ke atas panggung tahun ini untuk berbagi tentang apa yang baru dan apa yang akan terjadi di masa depan pengukuran. Scott L Brown, SVP Teknik dan Hubungan Strategis kami, berpartisipasi dalam acara Digital Hollywood Track untuk mengeksplorasi proposisi nilai video. Selain itu, Kelly Abcarian, SVP Kepemimpinan Produk kami, bergabung dengan panel eksekutif multiplatform untuk mendiskusikan model bisnis terbaik dan strategi keterlibatan pemirsa untuk berbagai layanan TV, yang mencakup TV berbayar, over-the-top (OTT) yang didukung oleh iklan, dan model berbasis langganan.
โWe are really focused on not only helping our clients capture the consumer regardless what time of day, week or month they consume, but pulling that together into a complete single number to understand their total audience,โ said Kelly.
Dave Bakula, SVP, Global Product Leadership & Industry Insights, Nielsen Music, also took the stage with prominent music and streaming executives to explore how streaming media has saved the industry. โBinge listening is whatโs really driving music consumption and discovery, and the only thing that you are limited by is the number of listening hours in the dayโwhich we see increasing dramatically,โ said Dave.
Offstage, we held an interactive tour of the Nielsen Media Lab within CBS’s Television City research facility, where CBS tests all of its television pilots and where our researchers evaluate engagement of smartphone apps, OTT environments, music streaming services, virtual reality experiences, and more. We showcased the technology used in our favorite projects from this past year along with key insights.
At the Gracenote Lounge, clients were able to view interactive product demos, including booths for music, auto, sports and more. After hours, the space was transformed with music and drinks for the Gracenote happy hour.
Finally, we were excited to be honored at the Advancing Diversity Honors, which recognize companies, organizations and individuals in the media, advertising, marketing and entertainment communities who have activated successful and impactful initiatives to advance diversity. Angela L. Talton, Chief Diversity Officer, accepted the recognition at the event hosted by AdvancingDiversity.org, WomenAdvancing and MediaVillage. Learn more about the recognition.
Kredit foto: Jay Blakesberg.
