Singapore – Apr. 12, 2018 โย Nielsen Sports – the leading source of sports measurement, analytics and insights around the world, and ONE Championshipโข (ONE) – Asiaโs largest global sports media property, have announced the launch of the Whatโs Next in Global Sports conference, which will tackle the driving factors behind Asiaโs rise on the global sporting stage.
Taking place on May 17 & 18 at the Marina Bay Sands Expo & Convention Centre in Singapore, this exclusive, invite-only conference will engage attendees in dynamic discussions on key technology, media and marketing trends shaping the future of the sports industry with thought leaders from prestigious global organizations.
โAsia remains a vast, untapped opportunity for global sports, and this conference will spotlight whatโs driving the regionโs rise,โ said Glenn Lovett, Global Managing Director, Nielsen Sports. โWhatโs Next in Global Sports will also showcase the crucial role measurement plays today as well as what trends are shaping the industryโs future. Weโre delighted to be collaborating with ONE Championship on this event as they are a fantastic example of the commercial viability of Asian sports properties, and provide a unique and important industry perspective.โ
โI am thrilled to be able to announce ONE Championshipโs sponsorship of Nielsen’s Whatโs Next in Global Sports business conference, which will be held in Singapore,โ said Chatri Sityodtong, Chairman and CEO of ONE Championship. โThe conference aims to explore the rising global sports industry in Asia and how it affects various markets. Featuring discussions on how media, technology, brands, and sports can all work together to engage consumers in the region, the conference looks to highlight the relationship between sports and business. As part of the conference, we are happy to provide attendees with the unique experience of ONE Championshipโs ONE: UNSTOPPABLE DREAMS, delivered live at the Singapore Indoor Stadium.โ
Key topics at Whatโs Next in Global Sports will include: โHow is Sports Disrupting the Emerging Markets Media Scene?,โ โLeveraging Sports to Drive Consumer Engagement in Asia,โ โNew Fans, New Markets: Thinking Differently for Greater Fan Engagement,โ โThe Allure of Asia Sports: Why Everyone is Making a Play.โ
In addition, the conference will kick off with a welcome dinner on May 17, and conclude on May 18 with ONE Championshipโs world-class production of ONE: UNSTOPPABLE DREAMS, beginning at 7:00 PM at the Singapore Indoor Stadium. The main event will feature a thrilling world championship bout as reigning ONE Womenโs Atomweight World Champion โUnstoppableโ Angela Lee will defend her title against Mei โV.Vโ Yamaguchi of Japan.
For information on Whatโs Next in Global Sports, contact: events.asia@nielsen.com.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
About ONE Championshipโข
ONE Championship is the largest global sports media property in Asian history. Headquartered in Singapore, ONE Championship is the home of martial arts and is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more. The worldโs most exciting martial arts organization hosts the largest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. In addition to its digital platforms, ONE Championship broadcasts to over 1.7 billion potential viewers across 136 countries around the world with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Bandsports, Startimes, Premier Sports, Thairath TV, Skynet, Mediacorp, OSN, and more.
For more updates on ONE Championship, please visit www.onefc.com, follow them on Twitter and Instagram at @ONEChampionship, and like them on Facebook at https://www.facebook.com/ONEChampionship.
Contact
Loren Mack, ONE Championship: l.mack@onefc.com
Tom Scott, Nielsen Sports:ย tom.scott@nielsen.com
