Layanan Penilaian Konten SVOD Baru Memberikan Wawasan Lebih Dalam dan Perspektif Lebih Luas kepada Turner tentang Siklus Hidup Konten yang Sebenarnya
New York, NY – Dec. 7, 2017 – Today, Nielsen announced that Turner is the latest media company to access its subscription video on-demand (SVOD) content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership. The agreement includes all of Turnerโs media brands, including Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV, as well as Turner Sportsโ coverage. SVOD Content Ratings is another component of Nielsen Total Audience measurement framework as it shines a light into the consumption of subscription-based streaming content.
"Menonton program pada layanan SVOD merupakan titik buta yang sangat besar bagi industri ini dan sangat penting untuk membantu lebih memahami gambaran penonton secara keseluruhan," kata Howard Shimmel, Chief Research Officer di Turner. "Kami memiliki kewajiban untuk tidak hanya merek kami sendiri, tetapi juga mitra media kami dalam memberikan gambaran secara real time tentang bagaimana penonton mengkonsumsi konten, di mana dan kapan saja. Layanan ini akan membantu menyoroti lanskap persaingan konten SVOD serta memberikan informasi yang lebih baik dalam pengambilan keputusan pemrograman dan distribusi."
Dengan Nielsen SVOD Content Ratings, Turner akan memiliki akses ke data SVOD sindikasi dari beberapa konten streaming berbasis langganan yang paling populer saat ini. Wawasan ini akan memungkinkan Turner dan jaringannya untuk membandingkan bagaimana kinerja konten mereka dan juga jaringan televisi lainnya terhadap program yang ditonton melalui layanan SVOD. Selain itu, layanan ini menggunakan Panel TV nasional Nielsen untuk menyediakan data karakteristik demografis dan rumah tangga untuk memahami siapa yang menonton program-program ini.
โFor a long time our clients lacked the ability to compareโapples to applesโhow streamed content performed against programming that aired on linear television and on-demand,โ said Peter Bradbury, Managing Director, Nielsen National Client Solutions. โWith our new Nielsen SVOD Content Ratings service, we are taking out the guess work and empowering clients, such as Turner, to have a true perspective of their contentโs audience whether it’s viewed live, time-shifted, on-demand or via an SVOD service. This deeper understanding will also enable our clients to have more strategic and informed conversations when it comes to valuing their content as well as understanding how audiences flow between linear and SVOD platforms on an ongoing basis.โ
Pelanggan Nielsen SVOD Content Ratings menerima pengukuran program di tingkat musim dan episode dengan cara yang sebanding dengan data televisi linier - termasuk peringkat, jangkauan, frekuensi, dan pelaporan segmentasi. Keluasan dan kedalaman wawasan ini berfungsi untuk memberi informasi kepada klien dan industri mengenai posisi konten ini dalam ekosistem media yang lebih besar.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
TENTANG TURNER
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV dan Turner Sports.
KONTAK:
Nielsen: Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837Pengalih: Jenn Toner, jenn.toner@turner.com, 212-275-6642
