Nielsen Merilis Laporan Musik Akhir Tahun 2016 di Amerika Serikat

Laporan yang Sangat Dinanti-nantikan Memberikan Cakupan Komprehensif Tahun Ini di Bidang Musik

New York Jan. 5, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 U.S. Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.The Nielsen Music U.S. Year-End Report confirms that the music industry experienced steady and consistent growth in 2016, with overall volume up 3% over 2015, fueled by a 76% increase in on-demand audio streams compared to last year. On-demand audio streams surpassed 250B streams in 2016, and overall on-demand streams (including video) have reached 431B. The industry did experience sales decreases in nearly all formats, particularly digital sales. However, the growth in streaming was more than enough to off-set the declines, which resulted in a positive year for the music business.“The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts,” said David Bakula, SVP of Music Industry Insights. “Thanks to the rapid emergence of new technologies and channels for discovery and engagement, consumers are finding and listening to more music in new ways.”Drake’s Views release was the leader in total volume (albums + track equivalent albums + audio on- demand streaming equivalent albums) this year, followed by Adele’s 25 and Beyoncé’s Lemonade. For the second year in a row, Adele’s 25 led the year’s album sales in the U.S., marking only the second time in history that the same album has been the top seller in two consecutive calendar years (the first being Adele’s 21 album in 2011 & 2012). Vinyl LP sales, which have reached an all-time Nielsen Music-era high volume of 13M units, increased for the 11th consecutive year in 2016. The top vinyl LP of the year was Twenty One Pilots’ Blurryface, with David Bowie’s Blackstar and Adele’s 25 finishing close behind.The biggest song of the year in terms of total activity (sales + audio streaming equivalents) was Drake’s “One Dance,” followed by “Closer” by Chainsmokers (feat. Halsey) and “Work” by Rihanna (feat. Drake). Topping the Digital Songs Sales charts this year were “Can’t Stop the Feeling!” by Justin Timberlake, “Closer” by The Chainsmokers (feat. Halsey) and “My House” by Flo Rida.

Wawasan dan tren penting lainnya dari Laporan Akhir Tahun Nielsen Music AS 2016, meliputi:

• Streaming audio berdasarkan permintaan kini telah berkembang menjadi 38% dari total konsumsi audio (album + ekuivalen lagu + ekuivalen streaming audio berdasarkan permintaan) untuk menjadi bagian konsumsi terbesar.
• Pangsa streaming audio berdasarkan permintaan kini telah melampaui total penjualan digital (album digital + lagu digital yang setara) untuk pertama kalinya dalam sejarah.
• Rock continues to be the dominant genre in terms of album sales (both physical and digital), but the streaming landscape is led by R&B/Hip-Hop, which garners the highest share of on-demand audio streams with heavily streamed artists like Drake, The Weeknd, Kanye West, Rihanna and J. Cole.
• Digital terus menjadi platform penjualan yang dominan, tetapi penjualan digital menurun jauh lebih cepat daripada penjualan fisik karena konsumen yang melek teknologi beralih ke platform streaming.
• Untuk pertama kalinya dalam lebih dari satu dekade, album fisik menjadi bagian yang lebih besar dari total penjualan album dibandingkan tahun sebelumnya.
• Penjualan piringan hitam tumbuh menjadi lebih dari 11% dari total penjualan album fisik pada tahun 2016. Hal ini menandai 11 tahun peningkatan dari tahun ke tahun untuk piringan hitam, mencapai tingkat penjualan rekor di era Nielsen Music (sejak 1991) dengan lebih dari 13 juta penjualan tahun ini.
• Untuk pertama kalinya dalam sejarah, kelompok toko internet/pemesanan lewat pos/tempat, yang dipimpin oleh peritel internet dan bundel tiket konser, telah menjadi bagian terbesar dari penjualan fisik, mengakhiri periode sembilan tahun di mana gerai-gerai pedagang massal menjadi pendorong utama penjualan album fisik.
• This was an extremely successful year for Drake, who had the most overall volume; the most digital song sales; the most streams (by a huge margin); and the most heavily consumed album of the year with Views. In its debut week, Views became the only album to surpass 1M in weekly total volume (albums + track equivalents + on-demand streaming equivalents), and set an all- time record for most streams from an album with over 245M.
• In 2016, there were 12 occurrences where an album’s songs had over 100M audio streams in a week. This was led by Drake’s Views, which accomplished that feat an amazing 8x, but also included J. Cole’s 4 Your Eyez Only (with the second highest debut week stream volume in history) , The Weeknd’s Starboy (2x) and Beyoncé’s Lemonade.
• Only six albums debuted with over 200K in album sales in their first week in 2016 (there were 13 such cases in 2015), led by Drake with 852K first week sales for Views. Other albums to surpass the 200K mark in their first week include Beyoncé’s Lemonade (485K), J. Cole’s 4 Your Eyez Only (363K), Metallica’s Hardwired…To Self Destruct (282K), Frank Ocean’s Blonde (232K) and The Weeknd’s Starboy (209K).
• Chance the Rapper’s album Coloring Book became the first to surpass 500K with only streaming album equivalents. Since its debut in May, the album has stayed on the Billboard 200 chart for 33 consecutive weeks, peaking at #8. The album is the 58th highest volume album of the year without the benefit of a single sale, which is truly an historic accomplishment.
• While song sales showed steep declines (-25%) vs. last year, song consumption (sales + audio streaming equivalents at a rate of 150 streams to 1 song sale) continues to be strong with growing contribution from audio streams. In 2016, 15 songs eclipsed the 3M volume mark (song sales + audio streaming equivalents), despite only 5 songs reaching over 2M in sales. The song with the most volume for the year was Drake’s “One Dance,” which had over 5.5M song sales + audio streaming equivalents and 64% of that volume came from audio streams.  In fact, the top 5 songs of the year all had a greater share of volume coming from streaming than from sales.
• For the second straight year, Adele’s 25 tops the Album Sales chart. 25 becomes only the second album in Nielsen Music history to lead the Album Sales chart in two consecutive calendar years. The first album to accomplish that feat was Adele’s 21 album in 2011 & 2012.
• Despite the fact that Adele’s 25 was the best-selling album of the year, Adele was only the second best-selling album artist of the year. The best-selling artist in terms of album sales was Prince, who passed away suddenly in April. Prince’s albums sold over 2.2M units in 2016 and he was the only artist to sell over 1M digital and physical albums this year. Prince also sold 5.4M digital songs, giving him the highest sales volume of the year (albums + track equivalents), just out-selling Drake and Adele. The day after his death was announced, Prince sold over 1M digital songs and over 200K digital albums. Prince’s catalog was very tightly controlled on streaming platforms and the gains that were seen after his passing were far more evident in the sales numbers than what we saw from some other comparable artists that passed this year.
• Media sosial terus mendorong penjualan lagu, terutama dalam kasus-kasus di mana komponen visual yang viral menjadi pendorong lagu tersebut. Lagu "Black Beatles" dari Rea Sremmurd sedang dalam perjalanan untuk menjadi hit ketika lagu tersebut menjadi soundtrack tidak resmi The Mannequin Challenge. Selebriti papan atas, bintang olahraga, dan tokoh politik ikut serta dalam tantangan ini, yang membantu lagu ini meraih volume tertinggi ke-28 (setara dengan penjualan + streaming audio) tahun ini.
• Jumlah judul yang mencapai tonggak sejarah di tahun 2016 menjadi contoh bagi industri ini secara keseluruhan.
• Pencapaian streaming mencapai angka rekor. Terdapat 27 lagu yang melampaui 200 juta streaming audio sesuai permintaan, sementara pada tahun 2015 hanya dua lagu yang mencapai angka tersebut. Selain itu, 12 lagu melampaui 200 juta streaming video on-demand untuk tahun ini, dibandingkan hanya tujuh lagu pada tahun lalu. Pada tahun 2015, hanya tiga lagu yang melampaui 500 juta total streaming audio sesuai permintaan, yang dipimpin oleh lagu "Trap Queen" dari Fetty Wap dengan 617 juta. Pada tahun 2016, enam lagu melampaui 500 juta, dengan dua lagu ("Panda" dari Desiigner dan "Work" dari Rihanna) melampaui 700 juta.

Pertanyaan Pers

Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com

Tentang Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.