Global Leader in Audience Measurement Partners Japan’s Leading Marketing and Media Research Company
Tokyo, Japan โ Jan. 6, 2017ย โย Nielsen (NYSE: NLSN, Head office: New York, Chief Executive Officer: Mitch Barns, “Nielsen” and Video Research Ltd (Head office: Tokyo, President: Yuzuru Kato, “VR”) today announced they have established a business partnership to create a standard and common digital (PC and Mobile) audience measurement service for the Japan market.
The rapid increase of smartphone penetration in Japan in recent years has brought about more diversity in how consumers view media content and advertising. The VR and Nielsen partnership will measure the reach of content and advertising across Japan via PC and mobile devices, to strengthen Internetย audience measurement indices and advertising effectiveness services for the Japanese market. The goal of the partnership is to drive further activation of the Internet media and ad market in Japan.
Kemitraan ini akan melibatkan Nielsen dan VR untuk melakukan investasi silang di masing-masing anak perusahaan, yaitu Video Research Interactive Inc ("VRI") dan Nielsen Digital Co, Ltd ("Nielsen Digital"). Di bawah kemitraan yang baru dibentuk, VRI dan Nielsen Digital akan menciptakan metrik pengukuran audiens yang mengintegrasikan metodologi untuk iklan internet, konten, dan video, menjajaki peluang kolaborasi teknis untuk mendorong proses integrasi, bersama-sama mengembangkan indeks pengukuran audiens digital, dan menjual produk bersama.
"Sektor media di Jepang telah mengalami perubahan yang belum pernah terjadi sebelumnya dalam beberapa tahun terakhir, dan klien kami membutuhkan metrik baru dan inovatif yang dapat membantu mereka untuk tetap menjadi yang terdepan dalam perubahan ini," ujar Jun Miyamoto, Presiden Nielsen Digital. "Kami sangat antusias untuk memulai hubungan baru ini dengan Video Research, dan berharap dapat memberikan gambaran baru tentang kebiasaan media konsumen Jepang."
โWe are delighted to be working more closely with Nielsen Digital through this new partnership,โ notes Toshiyuki Endo, President & CEO of Video Research Interactive. โThe combined power of Nielsen Digital and Video Research Interactiveโs audience measurement and analytics capabilities is unequalled, and this partnership will contribute to the development of Japanese media and advertising industry.โ
Tentang Penelitian Video
Video Research Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Yuzuru Kato) is Japan’s leading marketing and media research company, offering a comprehensive menu of services ranging from authoritative media research to syndicated and custom consumer marketing research. Our media audience ratings research continues to set the standard for the industry and is relied on by virtually every major media company, advertising agency and advertiser in Japan.
VR juga merupakan satu-satunya perusahaan riset pemasaran yang memiliki jaringan kantor cabang berskala nasional yang mampu mengimplementasikan riset terintegrasi secara nasional secara instan.
Tentang Video Penelitian Interaktif
Video Research Interactive Inc. (Kantor pusat: Chiyoda-ku, Tokyo, Presiden: Toshiyuki Endo) menyediakan data dan solusi standar industri untuk memaksimalkan dan mengoptimalkan nilai media dan efektivitas periklanan dalam domain interaktif, kami mendukung kegiatan komunikasi perusahaan. Kami telah aktif sejak tahun 1999 dengan bisnis pengukuran audiens Internet, bisnis statistik iklan, bisnis efektivitas iklan.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
TENTANG NIELSEN DIGITAL
Nielsen Digital Co, Ltd. (Kantor pusat: Minato-ku, Tokyo, Presiden: Jun Miyamoto), anak perusahaan Nielsen di Jepang, menyediakan data, analisis, dan wawasan untuk mendukung pengambilan keputusan bisnis yang penting bagi para klien pengiklan, media, eCommerce, dan agensi melalui pengukuran audiens dan analisis periklanan.
CONTACTS
Video Research: Junichiro Nakahara, webmaster@videor.co.jp,ย +81-3-5860-1723Nielsen Digital: Soichiro Nishimura, jpw_press@nielsen.com, +81-3-6837-6521
