Pemimpin pengukuran audiens global kini menyediakan metrik yang sebanding untuk kampanye seluler jejaring sosial di 23 pasar baru
New York, NY - 15 Mei 2017 - Nielsen hari ini mengumumkan bahwa mereka telah memperluas pengukuran kampanye mobile Twitter ke 23 pasar global baru, selain A.S. Melalui Digital Ad Ratings, Nielsen sekarang akan menyediakan metrik verifikasi audiens independen untuk kampanye di aplikasi mobile Twitter secara global, yang memungkinkan klien untuk mengukur seberapa efektif iklan di platform sosial tersebut menjangkau audiens yang dituju.
With global consumers increasingly connecting with advertising through their mobile devices, Nielsenโs coverage of Twitter campaigns will provide clients around the world with an independent third party measure of campaign performance. Using metrics that are ย comparable to those used for TV, Digital Ad Ratings equips advertisers, media agencies and publishers with trusted audience verification, allowing a clearer view into age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for campaigns that run in Twitterโs mobile app.
โAs smartphone usage continues to grow and mobile is accounting for more of digital ad spend, itโs more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,โ said Jeffrey Graham, Vice President of Market Insight & Analytics at Twitter. โWeโre excited to increase ย our collaboration ย with Nielsen to provide greater performance transparency and help brands achieve their marketing goals.โ
Dengan memanfaatkan skala global Nielsen, klien akan dapat menggunakan standar industri untuk pengukuran kampanye untuk mengukur dan mengoptimalkan jangkauan iklan mobile Twitter di 24 pasar Peringkat Iklan Digital global saat ini, termasuk Australia, Brasil, Kanada, Cina, Prancis, Jerman, Hong Kong, India, Indonesia, Irlandia, Italia, Jepang, Jepang, Malaysia, Meksiko, Selandia Baru, Filipina, Polandia, Puerto Riko, Singapura, Taiwan, Thailand, Turki, Inggris, dan Amerika Serikat.Dengan kehadirannya di pasar-pasar regional ini, Nielsen merupakan penyedia pengukuran terkemuka yang diposisikan untuk memberikan cakupan global yang komprehensif kepada klien atas kampanye mobile mereka di platform sosial.
The expansion of Nielsen measurement of Twitter campaigns builds on the broader relationship between the two companies. Twitter measurement has been available within Nielsen Digital Ad Ratings since May 2016 in the U.S. In 2014, Nielsen launched what is now known as Social Content Ratings in 2014, which measures program-related activity on social media platforms like Twitter. Nielsen and Twitter first launched Nielsen Brand Effect for Twitter in 2013, allowing advertisers in all global Twitter markets to measure impact of their ย Promoted Tweets on brand metrics such as message association, brand favorability and purchase intent.
CONTACT
Leslie Pitterson, leslie.pitterson@nielsen.com, 917-562-0715
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. ย Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
