New Deal Includes FOX O&O in Charlotte WJZY/WMYT
New York, NY โ March 22, 2017 โ Nielsen (NYSE: NLSN) has announced today that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsenโs Local Television ratings across all of the groupโs 28 stations, in 17 designated market areas (DMA), including the Charlotte FOX O&O WJZY/WMYT, which was not in the previous agreement. FOX Station Sales, their national sales representative group, is also part of the renewal agreement.
Dengan memperluas hubungannya dengan Nielsen, stasiun-stasiun yang dimiliki dan dioperasikan oleh FOX serta grup perwakilan penjualan nasional dapat menunjukkan nilai iklan dan nilai pasar mereka kepada para pemasar dengan memanfaatkan pengukuran mata uang yang memberikan keluasan dan kedalaman pada pemirsa lokal. Perjanjian ini mencakup rencana Nielsen yang telah diumumkan untuk memperkaya panel TV Lokal dengan data dari teknologi Portable People MeterTM dan dekoder, memberikan ukuran sampel yang jauh lebih besar dan mendorong peningkatan ketepatan rating. Pemirsa di luar rumah juga akan disertakan untuk pertama kalinya dalam pengukuran lokal.
The investments that Nielsen is making to Local TV are part of its overall strategy to deliver all-electronic measurement across all 210 DMA. This effort combines Nielsen’s gold-standard panels with the strength of big data sources to provide Local TV clients like FTS with stable and accurate data that help them better compete in the marketplace.
"FOX terus menjadi yang terdepan dalam memberikan konten lokal yang berharga bagi para pemirsanya," kata Jeff Wender, Managing Director untuk Nielsen Local Media. "Perjanjian strategis ini dibangun berdasarkan hubungan jangka panjang dan rasa saling menghormati yang telah terjalin antara FOX Television Stations Group dan Nielsen. Kami sangat senang dapat memberikan portofolio pengukuran lokal yang lebih baik untuk pengambilan keputusan yang lebih strategis dan peningkatan ROI bagi para pengiklan."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
TENTANG STASIUN TELEVISI FOX
FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.
Media Contacts
Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837Erica Keane, erica.keane@foxtv.com, 212-301-3613Claudia Russo, claudia.russo@foxtv.com, 212-301-3997
