Platform Pembelajaran Mesin Canggih vBrand Akan Diintegrasikan ke dalam Bisnis Olahraga Nielsen yang Sedang Berkembang untuk Menambah Kecepatan dan Skala
New York, NY – Aug. 3, 2017 – Nielsen (NYSE: NLSN) today announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. vBrand and its technology will be fully integrated into Nielsen Sports, bringing increased delivery speed and scale to the company’s existing flagship sports products, Sport24 and Social24. Financial terms were not disclosed.
Akuisisi teknologi canggih vBrand akan meningkatkan kemampuan dan metodologi pengukuran sponsorship Nielsen Sports yang sudah menjadi yang terdepan di industri, yang dianggap sebagai salah satu yang paling kuat di bidang olahraga. Pembelajaran mesin vBrand akan secara signifikan mempercepat kecepatan pengenalan logo dan teknologi pemantauan media Nielsen Sports untuk menemukan dan menghitung posisi merek di layar. Secara khusus, teknologi vBrand dapat memungkinkan merek dan pemegang hak untuk memantau dan melacak visibilitas sponsorship dalam hitungan jam setelah acara berlangsung dan melakukan penyesuaian pada papan iklan digital dan kampanye sosial dalam turnamen, akhir pekan kompetisi, atau musim.
Pemasaran olahraga semakin penting bagi merek yang ingin menjangkau konsumen di pasar yang kompetitif dan terfragmentasi. Dengan para penggemar yang selalu menonton liga, tim, dan atlet favorit mereka, pengeluaran sponsorship olahraga dan hiburan global diproyeksikan melebihi $60 miliar pada tahun 2017 saja. Solusi pemasaran unggulan Nielsen Sports telah mengukur jutaan jam konten per tahun, membantu memberikan analisis dan wawasan kepada lebih dari 1.700 pemegang hak siar, merek, agensi, dan lembaga penyiaran teratas.
“This is an exciting acquisition that demonstrates our continued ambition and commitment to our sports clients,” said Howard Appelbaum, President, Nielsen Entertainment. “Bringing vBrand’s technology into Nielsen Sports’ existing sponsorship valuation process will further expand the scale of programming and events it covers around the world. It will also provide timely exposure information, enabling clients to make smarter and faster decisions on sponsorship placement. Nielsen Sports’ brand exposure data and metrics are considered currency in the global sports marketplace, and we’re delighted to strengthen that further with this acquisition.”
“The acquisition of vBrand by Nielsen is a great opportunity to continue our journey and take our offering to the next level,” said Yael Dor, CEO, vBrand. “We are confident that our cutting-edge technology, combined with Nielsen’s platform, will extend its leadership position in the market by providing sports marketers with transparency and clarity on sports sponsorship investments.”
“We are excited to be a part of Nielsen and empower its sports analytics business with our unique technology of video analytics and deep learning,” added Tamir Rubinsky, Co-Founder & CTO, vBrand.
The accelerated growth of vBrand is driven in part by the design partnerships the company has built as an alumnus of the 2016 class of ‘The Bridge’ Program, a partnership between Coca-Cola, Turner and Mercedes-Benz that is focused on finding leading technologies and creating commercialization opportunities with the three brands.
Akuisisi Nielsen merupakan tonggak terbaru dalam hubungan yang sudah terjalin dengan baik antara kedua perusahaan, karena vBrand yang berbasis di Tel Aviv merupakan lulusan dari inkubator teknologi tahap awal Nielsen Innovate-Nielsen yang dilisensikan oleh Otoritas Inovasi Israel (yang sebelumnya dikenal sebagai Kantor Ilmuwan Utama Israel).
"Dengan menggunakan pendekatan yang sedikit berbeda dari kebanyakan inkubator, Nielsen Innovate menjadi mentor dan membimbing perusahaan-perusahaan yang mereka dukung, selain memberikan investasi, dengan tujuan membantu perusahaan rintisan tahap awal untuk menjadi bisnis global yang sukses dan dapat berkembang," ujar Dov Yarkoni, CEO, Nielsen Innovates Sejak didirikan pada tahun 2013, Nielsen Innovate telah mendanai 18 perusahaan baru, yang sebagian besar telah mengujicobakan atau menjual solusinya kepada sejumlah klien terbesar Nielsen di Amerika Serikat, Eropa dan Tiongkok.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com, and for more information on Nielsen Innovate, please visit www.nif.vc.
TENTANG vBRAND
vBrand was founded by Tamir Rubinsky and Eli Ben-David and is the leading provider of real-time sports sponsorship measurement, planning and maximizing data analytics across all platforms. vBrand’s platform utilizes advanced image recognition technology, along with proprietary AI, and deep learning applications, to determine sports sponsorship exposure valuations across linear TV, digital TV, the web and social media. The platform automatically and accurately detects on a frame-by-frame basis whenever a sponsor’s logo is visible to the human eye, while simultaneously weighing factors impacting each sponsor exposure such as duration, size, and image clarity. vBrand’s platform then analyzes all of that cross-platform data in real time. For more information, please visit: www.vbrandsports.com.
CONTACTS
Media Relations: Tom Scott, tom.scott@nielsen.com, mobile + 44 7824 991 579Gina Katzmark, gina.katzmark@nielsen.com, mobile +1.218.310.2259
