Di Nielsen, kami menyadari bahwa talenta yang kuat dan beragam memungkinkan kami untuk memenuhi kebutuhan bisnis yang terus berkembang dan mendorong inovasi di perusahaan kami dan untuk klien kami. Untuk menanamkan budaya keberagaman dan membangun jalur tersebut, kami secara rutin melibatkan mahasiswa di berbagai kampus di seluruh AS, termasuk beberapa perguruan tinggi dan universitas kulit hitam (HBCU).
Dengan tim perekrutan universitas dan rekanan Nielsen yang bersemangat yang sering kali juga merupakan alumni, kami bekerja dengan 33 sekolah sasaran yang dipilih berdasarkan program akademik, kepemimpinan kampus, lokasi, dan komposisi etnis mahasiswa. Di setiap sekolah, "tim champion" yang berdedikasi membuat rencana pelibatan mahasiswa yang sesuai dengan nuansa masing-masing universitas dan badan kemahasiswaannya. Setiap tim champion memiliki pemimpin keragaman, yang bertugas untuk memastikan rencana pelibatan mahasiswa mencakup penjangkauan terhadap mahasiswa yang beragam.
"Sebagai perusahaan wawasan konsumen terkemuka, sangat penting bagi tenaga kerja Nielsen untuk mencerminkan komunitas tempat kami tinggal dan bekerja," kata Angela Talton, Chief Diversity Officer. "Upaya perekrutan kami di kampus-kampus HBCU memastikan bahwa talenta kami yang beragam terus berkembang. Menjangkau para mahasiswa berbakat ini sangat penting, karena mereka adalah generasi penerus kepemimpinan kami, baik di Nielsen maupun di perusahaan-perusahaan terkemuka lainnya di seluruh dunia."
Five of our target schools are HBCUs: Howard University (Washington, D.C.), Florida Agricultural & Mechanical (A&M) University (Tallahassee, Fla.), Morehouse College (Atlanta), Spelman College (Atlanta), and Hampton University (Hampton, Va.). Each champion team for these schools is led by a Nielsen associate who is an alum. These associates bring a passion for strengthening campus relationships and firsthand knowledge of the challenges students of HBCUs face entering the workforce. Our champion teams leverage this passion and expertise to create programming uniquely tailored for each university.
Foto (kiri ke kanan): Mahasiswa Universitas Howard dan rekanan Nielsen, Arica McKinnon, pada acara perekrutan di Universitas Howard.
As part of our outreach efforts, champion teams have a presence at career fairs and also host classroom visits. However, these HBCU teams have gone above and beyond these standard practices. Last year, for instance, Howard Universityโs champion team hosted a preview event for โMuda, Terhubung, dan Hitam,โ Nielsenโs most recent report on African-American consumers in its annual Diverse Intelligence Series, complete with a panel of student leaders. The Atlanta University Center (AUC) team held a case study competition where the ladies at Spelman College won first place. At Hampton University, an elevator pitch contest helped increase studentsโ ability to make compelling first impressions to executives while building and marketing their personal brand. Students who took part in these events experienced real-life scenarios of the value we place on diverse perspectives and talent at Nielsen. These experiences are valuable because they demonstrate our commitment to infusing diversity and inclusion into our corporate DNA, while forging connections with the students who will help us and our clients meet the challenges of a rapidly changing marketplace.
Events coordinated this year by our HBCU champion teams are already underway. Our Florida A&M team recently completed its first data analytics bootcamp and is coordinating an on-campus session with Angela Talton, Nielsenโs Chief Diversity Officer. Our commitment to strengthening our relationships with these schools and, by extension, our diverse talent pipeline remains steadfast. The talent and creativity of our champion teams ensure that HBCU students will see Nielsen as an attractive option as they begin their careers.
Foto di atas (kiri ke kanan): Para rekanan Nielsen, Rahkety Livingston, Jerel Ross dan Blake Roberts di pameran karier Atlanta University Center di Americasmart Convention Center di Atlanta.
