– 14 million Australians went online via a smartphone in March 2017 – up 6% versus prior year
– News subcategory hits 13.5 million
– Seven out of the top 10 news entities grew in March 2017
Sydney, Australia – 24 April 2017: The number of Australians accessing content online is nearing 20.1 million according to the latest Nielsen Digital Ratings (Monthly) data released today. Access via smartphone is a key driver of that growth – with smartphone unique audiences reaching 14 million in March 2017 – up 6% versus the same month the prior year.
PENDENGAR UNIK (dalam ribuan), MARET 2016 vs MARET 2017
|
MARCH 2016 |
MARCH 2017 |
% PERUBAHAN | |
|
TOTAL |
19,666 |
20,081 |
2% |
|
DESKTOP |
17,944 |
18,050 |
1% |
|
PONSEL PONSEL |
13,215 |
13,990 |
6% |
|
TABLET |
7,640 |
7,669 |
0% |
Sumber: Peringkat Digital Nielsen (Bulanan), Maret 2017
CURRENT EVENT AND GLOBAL NEWS SUB-CATEGORY
Latest data released today by Nielsen revealed 13.5 million Australians went online for their news and current affairs information during March 2017 – up 2% when comparing both the same month the prior year, and the prior month. Accessing content via a desktop remains the main method for access of this content – up 4%. However, growth in unique audiences when comparing March 2017 with February 2017 is also strong for smartphone (+3%) and tablet (+13%) devices.
Tujuh dari sepuluh entitas teratas dalam sub-kategori acara terkini dan berita global mengalami peningkatan jumlah pemirsa unik pada bulan Maret 2017 dibandingkan bulan sebelumnya, menurut data Nielsen Digital Ratings (Bulanan).
News.com.au masih berada di posisi nomor satu dengan jumlah pembaca unik lebih dari 5,7 juta, meningkat 1% dibandingkan bulan sebelumnya.
ABC News mengalami peningkatan yang signifikan dalam jumlah pemirsa unik dan melonjak ke posisi kedua dengan 4,9 juta (+19%), Nine.com.au berada di posisi ketiga dengan tidak ada perubahan pada jumlah pemirsa uniknya yaitu 4,6 juta sejak bulan Februari, dan Smh.com.au berada di posisi keempat dengan jumlah pemirsa unik 4,1 juta (-4%).
Daily Mail Australia (3,2 juta, +9%) dan The Guardian (2,8 juta, +6%) mempertahankan posisi kelima dan keenam dalam peringkat pemirsa.
BBC kembali masuk ke dalam 10 besar di posisi ketujuh dengan jumlah pemirsa unik sebanyak 2,5 juta (+14%), diikuti oleh Herald Sun di posisi kedelapan (2,5 juta, +12%), The Daily Telegraph di posisi kesembilan (2,5 juta, +6%), dan Yahoo 7 News yang turun ke posisi kesepuluh (2,4 juta, -4%).
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, MARCH 2017
|
Name |
Pemirsa Unik (000) |
Tampilan Halaman Per Orang |
Sessions Per Person |
Waktu Per Orang (jj: mm: dd) |
|
news.com.au |
5,732 |
50 |
14 |
01:10:07 |
|
Situs Web ABC News |
4,853 |
24 |
10 |
00:28:02 |
|
Nine.com.au |
4,561 |
39 |
13 |
01:16:40 |
|
smh.com.au |
4,100 |
34 |
12 |
00:58:35 |
|
Daily Mail Australia |
3,187 |
22 |
11 |
00:32:52 |
|
The Guardian |
2,839 |
14 |
8 |
00:29:18 |
|
BBC |
2,541 |
24 |
8 |
00:42:38 |
|
Herald Sun |
2,506 |
18 |
9 |
00:40:55 |
|
The Daily Telegraph |
2,491 |
15 |
8 |
00:24:47 |
|
Situs Web Berita Yahoo7 |
2,375 |
9 |
8 |
00:11:54 |
|
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Untuk informasi lebih lanjut, silakan hubungi:
Jackie Helliker
Nielsen
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
