Sydney, Australia โ 27ย April 2016 โย The start of the sporting season has driven audiences online Nielsenโs March release of Digital Ratings (Monthly) reports, the IAB endorsed digital audience measurement currency. Digital Ratings Monthly gives the market Australiaโs total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
Bulan Maret menandai dimulainya musim olahraga musim dingin yang menghasilkan peningkatan yang signifikan dalam jumlah pemirsa di seluruh subkategori olahraga. Kejuaraan Formula Satu, V8 Supercars, AFL dan Cricket ICC World Twenty20 semuanya meningkatkan jumlah pemirsa olahraga di desktop, smartphone dan tablet. Jumlah pemirsa unik untuk sub-kategori olahraga mengalami peningkatan sebesar 8,3% dari bulan ke bulan, dari 10,3 juta menjadi 11,1 juta.
Lima pemenang teratas dalam sub-kategori ini adalah Telstra Media AFL, ESPN Digital Network, FOX SPORTS, Telstra Media NRL dan news.com.au - sport, semuanya mengalami peningkatan jumlah pemirsa yang unik di bulan Maret, dan sebagian besar mengalami kenaikan lebih dari sepertiganya. Selain itu, beberapa entitas mengalami pertumbuhan tiga digit berkat awal musim ini termasuk Grandprix.com.au, VirtualSPORTS.com.au, Footytips, V8 Supercars dan ESPN Footytips.com.au.
Beberapa acara besar di seluruh negeri juga menyebabkan peningkatan jumlah pengunjung unik ke situs-situs terkait di bulan Maret. Sydney Royal Easter Show mengalami peningkatan terbesar, yaitu 243% dari 231.000 menjadi 793.000 karena warga Sydney membeli tiket dan mengatur perjalanan mereka ke acara tersebut. Ticketmaster dan Ticketek juga mengalami peningkatan dua digit, masing-masing sebesar 2,3 dan 1,9 juta penonton unik
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY
Ranking for the top three news services current events and global news sub-category remained the same.
Di aplikasi berita, BBC News App meningkat 144% pada bulan Maret, dan The Guardian menjadi pemimpin dalam peringkat aplikasi sub-kategori peristiwa terkini dan berita global, diikuti oleh BBC dan 7NEWS.
Digital Ratings (Monthly)ย fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
The data allows publishers, who are already investing significantly in mobile, to see how their audiences have grown across all digital devices. ย It also enables agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment โ giving a true picture of their total audience across key digital devices.
About The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
Peran IAB adalah untuk bekerja sama dengan para anggotanya dan industri periklanan dan pemasaran yang lebih luas untuk membantu para pemasar dalam mengidentifikasi cara terbaik untuk menggunakan online sebagai bagian dari strategi pemasaran mereka, untuk menargetkan dan melibatkan pelanggan mereka dengan lebih baik dan membangun merek mereka.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
Untuk informasi lebih lanjut, silakan hubungi:
Sarah Corry
Tel: 0450 803 881
Email:ย scorry@iconinternational.com.au
