Warga Australia bergerak di bulan Januari

Situs web pendidikan, karier, dan perjalanan mengalami lonjakan di Tahun Baru

Sydney, Australia - 11 Februari 2016 - Angka-angka Nielsen Online Ratings pertama di tahun 2016 mengungkapkan bahwa masyarakat Australia menghabiskan bulan pertama tahun ini secara online untuk merencanakan tahun yang akan datang. Meskipun peringkat peristiwa terkini dan berita global relatif stabil, angka-angka di bulan Januari menunjukkan lonjakan pada situs-situs yang berfokus pada perjalanan serta pendidikan dan karir.

Seiring dengan berakhirnya musim liburan, beberapa situs web yang berkaitan dengan perjalanan mengalami peningkatan jumlah pengunjung, termasuk situs pencarian dan pemesanan maskapai penerbangan dan hotel. Qantas memimpin sub-kategori maskapai penerbangan dengan jumlah pengunjung sebanyak 1,9 juta, sementara Virgin mengalami peningkatan 19 persen sejak Desember menjadi 1,2 juta pengunjung. Qatar Airways mengalami lonjakan 357 persen dari bulan ke bulan dari jumlah pemirsa yang kecil di bulan Desember, dan Air New Zealand serta Air Asia mengalami peningkatan lebih dari 110 persen sejak bulan Desember.

Many Australians have also been booking or researching their next trip, with all top 10 entities in the cruise lines, hotels/hotel directories & multi-category travel categories seeing double digital audience growth since December. Overall, the hotels/hotel directories sub-category experienced a 25 percent increase since December, with Booking.com seeing an increase of 55 percent to an audience of 1.9 million, while second placed Trivago experienced the highest increase of 187 percent to 760,000 people.

TABEL 1. PERINGKAT SITUS-SITUS TERATAS BERDASARKAN JUMLAH PEMIRSA UNIK UNTUK BERITA 

Sumber: Peringkat Online Nielsen, data Hybrid Januari, 2016

Educational and career focused websites also saw an increase in audience as school leavers researched their tertiary education options and submitted preferences, while workers looked into career development opportunities or a new position. UAC, the Universities Admission Centre’s website, experienced a 110 percent increase with 122,000 people visiting the site in January. Many universities across the country saw spikes in audience, with the Education & Careers-Universities sub category growing 11% on December 2015.

Januari juga merupakan bulan untuk pengembangan karier, dengan sub-kategori yang tumbuh sebesar 14 persen dari bulan Desember. Seek mengalami peningkatan 39 persen menjadi 2,2 juta pemirsa

CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORYIn the Current Events & Global News Sub-Category, the top three websites – news.com.au, smh.com.au, ABC News – maintained their rankings by unique audience. Overall the sub-category grew in unique audience by 7 percent, as anticipated after the Christmas period.

Daily Mail Australia dan ninemsn News bertukar peringkat di bulan Januari, dengan Daily Mail Australia berada di posisi keempat. Situs Web Berita Yahoo7 kembali masuk ke dalam sepuluh besar di posisi keenam.

TABLE 2. TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR JANUARY 2016

Sumber: Peringkat Online Nielsen, data Hybrid Januari, 2016

ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Press Contact:Jackie Helliker, +61 403 074 864, jackie.helliker@nielsen.com