Elemen Utama Pengukuran Total Audiens Nielsen Menyediakan Metrik untuk Konten Digital yang Sebanding dengan TV
New York, NY โ Sept. 27, 2016 โ Nielsen today announced Digital Content Ratings is available in full syndication for clients beginning Sept. 30, 2016. Nielsen’s Peringkat Konten Digitalโa core component of Nielsenโs Total Audience Measurement frameworkโprovides daily measurement of audiences across digital content types including video and text, with metrics fully comparable to television. With this syndicated release, clients can access daily comparative reporting across desktop and mobile devices in a single, integrated solution.
"Memberikan Peringkat Konten Digital sindikasi merupakan pencapaian yang luar biasa dan memberikan penerbit, agensi, dan pengiklan wawasan yang kuat yang membantu mereka memahami nilai penuh dari konten mereka di seluruh platform digital," kata Megan Clarken, Presiden Kepemimpinan Produk, Nielsen. "Ini adalah langkah selanjutnya dalam transformasi pengukuran seperti yang kita ketahui."
Sindikasi Peringkat Konten Digital Nielsen menandai kemajuan dalam adopsi industri terhadap pengukuran yang konsisten dan komprehensif di bidang digital. Didukung oleh platform data sensus Nielsen yang kuat, SDK generasi terbaru, dan Cloud API yang baru, Nielsen Digital Content Ratings melompati perangkat-perangkat yang sudah ada sebelumnya di pasar dengan cakupan komputer, perangkat seluler, dan perangkat yang terhubung. Pelaporan harian demografis berbasis orang yang sangat akurat untuk penerbit digital akan membawa transparansi dan pertumbuhan pada ekosistem media digital.
Melalui peningkatan granularitas, frekuensi dan pelaporan, Nielsen Digital Content Ratings akan memungkinkan penerbit digital dan televisi untuk menampilkan dan memaksimalkan nilai konten mereka dengan metrik yang sangat penting untuk memonetisasi peluncuran serial video, berita utama, liputan langsung, dan acara viral. Selain itu, agensi dan pengiklan akan mendapatkan manfaat dari gambaran yang lebih kaya tentang konsumsi media digital di semua layar untuk memperkuat rencana media dan merespons perubahan preferensi media konsumen.
Nielsen Digital Content Ratings is based on a methodology complementary to that of Peringkat Iklan Digital Nielsen. Widely used across the industry, Nielsenโs Digital Ad Ratings provides a trusted measurement for advertisers, agencies and publishers to transact. With Digital Content Ratings and Digital Ad Ratings available in the market, clients now have deep insights to enable both planning against content and measurement of ad performance like never before.
Klien sindikasi termasuk A+E, ABC, AOL, Buzzfeed, Discovery, Freeform, Gawker, Kik, Mashable, PopSugar, TasteMade, dan Vice, dan masih banyak lagi.
Dukungan industri untuk Peringkat Konten Digital Nielsen
โAs a leading global media company, A+E Networks offers consumers a diverse communications environment, ranging from television networks to websites to mobile apps and OTT services,โ said Don Robert, EVP, Research & Analytics, A+E Networks. โAdopting Nielsen Digital Content Ratings will give us the ability to see our brandsโ audiences across platforms using metrics comparable to TV ratings.โ
โWe’re very excited about the potential of Nielsen’s Digital Content and Advertising Ratings and the future of more robust third party measurement features that cover the breadth of BuzzFeed’s cross-platform content: from fans watching Tasty videos on Facebook mobile, to the latest BuzzFeed News investigation on Google’s AMP,” said Edwin Wong, VP Research and Insights, Buzzfeed.
"Sebagai agensi layanan media swasta terbesar di dunia, kami selalu fokus untuk menyediakan perencanaan dan aktivasi komunikasi yang lengkap bagi klien kami di seluruh saluran," kata Michele Donati, SVP, Managing Director, Horizon Media. "Peringkat Konten Digital Nielsen dapat memberikan metrik yang sebanding di bidang digital dan TV-sebuah pandangan menyeluruh yang sangat berharga dalam perencanaan media."
“Chat is at the core of the smartphone era, and we’re leading the way in showing brands what’s possible with this new medium,” said Josh Jacobs, President, Kik Services, Kik. “We’re looking forward to integrating Nielsen Digital Content Ratings to demonstrate the value and impact of engaging teens through chat.โ
"Ilmu data telah menjadi inti dari menjadikan Mashable sebagai sumber utama untuk liputan teknologi, budaya, dan hiburan bagi jutaan orang di seluruh dunia," ujar Robyn Peterson, Chief Technology Officer, Mashable. "Kami sangat senang dapat menggabungkan Nielsen Digital Content Ratings dengan teknologi dan data milik kami sendiri untuk membantu memahami apa yang akan beresonansi dengan audiens kami di dunia yang terhubung secara digital ini."
“We believe digital measurement shouldnโt simply be retrofitted to traditional television measurementโs framework,” said Bryon Schafer, Head of Research, Otter Media. “What is compelling about Digital Content Ratings is that Nielsen has brought together the best of panel and census methodologies, to more completely and reliably measure a diverse video ecosystem.”
“POPSUGAR speaks to a huge global audience of young women who seamlessly consume our content across a range of platforms and devices. The move to mobile means instant access anywhere, and being nimble helps us to thrive,โ said Geoff Schiller, Chief Revenue Officer, POPSUGAR. “Working with Nielsen to integrate Digital Content and Advertising Ratings will provide invaluable tools for us, allowing us to see how to drive both content and advertising across POPSUGAR.com and our social channels.โ
โIt has been a challenge to get a full view of your audience across every screen and distributor,โ said Mike Wann, Head of Business Development & Strategy, Tastemade. โWe’ve been enthusiastic working with Nielsen Digital Content Ratings to begin truly unlocking the value of our community wherever they are.”
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Kontak
Brendan McCarthy, brendan.mccarthy@nielsen.com, 917-224-7597Leslie Pitterson, leslie.pitterson@nielsen.com, 917-562-0715
