Nielsen (NYSE: NLSN) today announced the launch of Digital Ad Ratings in Taiwan, further expanding the solutionโs global footprint to provide a total view of ad campaign audiences across computer and mobile devices. Since its commercial release in 2011, Digital Ad Ratings has become the global industry standard for independent ad campaign measurement in more than 20 countries.*
Peringkat Iklan Digital mengukur demografi, audiens unik, jangkauan, frekuensi, dan poin peringkat kotor (GRP) untuk audiens digital penuh kampanye iklan di komputer, tablet, dan ponsel cerdas dengan cara yang sebanding dengan TV, memungkinkan pengiklan, agensi media, dan penerbit untuk memaksimalkan jangkauan iklan mereka di seluruh platform digital.
"Selain layanan pengukuran pemirsa TV kami saat ini, klien kami juga bergantung pada kami untuk menyediakan pengukuran berkualitas yang tidak hanya memenuhi kebutuhan mereka masing-masing, tetapi juga dengan cara yang mendorong nilai dan memberikan pemahaman yang paling komprehensif mengenai pemirsa dan efektivitas kampanye mereka di seluruh platform," kata Toni Petra, Kepala Pengawasan Internasional, Nielsen.
Di pasar Taiwan yang sangat mobile, sangat penting bahwa pengukuran mencerminkan kebutuhan pasar-memahami jangkauan yang tidak terduplikasi di komputer dan perangkat seluler. Dengan Peringkat Iklan Digital, pemasar akan dapat merencanakan dan mengukur audiens mereka dengan lebih baik dengan metrik jangkauan dan frekuensi yang serupa di seluruh layar dan memiliki pemahaman yang lebih dalam tentang hubungan antara online dan seluler secara terpisah dan bersama-sama.
“Nielsen has already launched Digital Ad Ratings in several countries. Key capabilities include big data integration, cross-screen measurement, real-time feedback, and unduplicated reach. We are so glad Nielsen has expanded its Digital Ad Ratings to Taiwan,” said Bryan Wang, Head of Marketing Science, Greater China, Facebook.
"Klien, agensi dan media sekarang memiliki bahasa yang sama dan cara yang sama untuk berkomunikasi, dan semua orang dalam ekosistem ini sebenarnya sangat jelas tentang apa yang kita inginkan," kata Robin Lu, Presiden, Media Palette.
โThis is fantastic! We’ve taken this language and standardized it for the first time. In addition to reach on mobile phones and PCs, Digital Ad Ratings can calculate GRP value, which is exactly the same index used for traditional TV. Therefore, clients can easily judge whether their digital investments have reached the expected effectiveness by referring to GRP,โ said Jerry Weng, Head of Xaxis.
*Australia, Brasil, Kanada, Tiongkok, Prancis, Jerman, India, Indonesia, Italia, Jepang, Meksiko, Malaysia, Selandia Baru, Filipina, Polandia, Singapura, Thailand, Turki, Inggris, dan Amerika Serikat
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. The Companyโs Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
