Nielsen recently participated as a Platinum Sponsor of the Out for Undergrad (O4U) marketing conference hosted in Chicago. O4U is a national nonprofit whose mission is to help high-achieving lesbian, gay, bisexual, transgender and queer (LGBTQ) undergraduate students reach their full potential. The marketing conference convened over 110 LGBTQ undergraduate students representing 40 universities for professional development, mentorship, networking and a career fair.
As part of our participation, PRIDEโNielsenโs lesbian, gay, bisexual, transgender and allies employee resource group (ERG)โpartnered with our human resources (HR) and university recruiting teams to host on-site interviews for students interested in careers with Nielsen. Select attendees at this yearโs conference also participated in a case study exercise where they developed marketing strategies specifically tailored to LGBT consumers and used Nielsenโs 2015 LGBT Consumer Report and data to inform their analysis. Students were able to engage with our data in a meaningful way, get a sampling of Nielsenโs business capabilities and see firsthand how important LGBT consumers and associates are to our business and the U.S. economy. Finalists shared their case competitive pitches with a panel of judges that included representatives from Nielsen and our clients.
โWe matter as students, future employees dan as loyal consumers for brands,โ concluded one of the case competition finalists in their pitch.
Para pemimpin dari seluruh Nielsen juga berpartisipasi dalam konferensi ini untuk berbagi informasi tentang pengukuran dan manajemen kinerja dengan para peserta. Sean Ogar, senior vice president, Client Service, Nielsen, berbagi wawasan tentang pengukuran pasar dan analitik pemasaran. "Beberapa peserta awalnya tidak tahu persis di mana tepatnya gelar mereka akan berguna dalam dunia bisnis. Setelah mempelajari lebih lanjut tentang apa yang dapat kami lakukan di Nielsen, mereka melihat sebuah jalur karier untuk menggunakan kemampuan analitik dan keingintahuan mereka untuk bekerja dengan data," kata Ogar.
Other leaders and members from PRIDE served as mentors and career coaches during the conference. In mentorship groups, Nielsen leaders helped students explore concepts surrounding authentic leadership, LGBTQ identity in the workplace and entering the marketing industry. โIโm proud to share what Iโve learned as a part of my own professional development from our PRIDE employee resource group at Nielsen with the next generation of LGBTQ leaders,โ said Matthew Hanzlik, Diversity & Inclusion Program Manager at Nielsen.
Sponsor eksekutif PRIDE, Andrew McCaskill, memberikan pidato utama terakhir untuk konferensi Out4Undergrad dan menutupnya dengan membagikan nilai Nielsen "Open" kepada para peserta. "Selama beberapa tahun terakhir, komunitas LGBT telah menemukan sekutu yang sangat kuat dan berpengaruh di dunia korporat Amerika," katanya. "Dunia kerja dan dunia pribadi kita membuka diri terhadap berbagai kemungkinan yang tidak terbayangkan oleh saya saat kuliah dulu. Carilah lingkungan yang terbuka dan ruang yang aman bagi Anda untuk menjadi diri sendiri dan tetap berkembang. Saya merasa terhormat memiliki kesempatan untuk menumbuhkan rasa kesetaraan dan inklusi bagi komunitas LGBT dan bangga bekerja dengan perusahaan yang memiliki dan memprioritaskan nilai-nilai tersebut."
