Sydney, Australia โ 27 May 2016 โ The increasing Australian appetite to download and view movies online has sparked a significant surge in audience to many of the key video and movie sites, according to the latest insights from Nielsen Digital Ratings (Monthly), the IAB Australia endorsed digital audience measurement currency.
Seven of the top ten video/movie brands recorded gains during April 2016. Event Cinemas, Hoyts and Village Cinemas also witnessed double digit gains in unique audience over the same period, likely driven by school holidays and blockbuster releases such as โCaptain America: Civil Warโ and โDisneyโs Jungle Bookโ.
Tidak mengherankan, upacara Hari Anzac mendorong peningkatan trafik sebesar 137% pada saluran Australian War Memorial, yang mengalami lonjakan jumlah pemirsa dari 213.000 menjadi 505.000.
Aplikasi perjalanan juga menarik tambahan pemirsa unik dengan Qantas Airways, pemimpin aplikasi seluler saat ini di bidangnya, menyaksikan kenaikan signifikan sebesar 202% dalam jumlah pemirsa unik dari 211.000 menjadi 638.000. Aplikasi Skyscanner dan Jetstar, yang menduduki peringkat kedua dan ketiga dalam kategori ini, juga mengalami peningkatan dua digit masing-masing sebesar 32% dan 20% - dari jumlah pengguna unik 208.000 menjadi 275.000 (Skyscanner) dan 143.000 menjadi 172.000 (Jetstar).
Situs-situs olahraga juga mempertahankan keuntungan yang kuat, terutama situs AFL dan NRL, serta Fox Sports Pulse. AFL mengalami peningkatan jumlah pemirsa unik sebesar 22% dari 3,2 juta menjadi 3,9 juta, sementara NRL melaporkan peningkatan 13% dari 1,9 juta menjadi 2,1 juta. Fox Sports Pulse melaporkan peningkatan sebesar 46% dari jumlah pemirsa unik sebesar 833.000 menjadi 1,2 juta.
In the news and information category, the top three leaders โ News.com.au, smh.com.au and ABC News Websites – remained consistent, while Yahoo7 News Websites jumped from seventh to fourth with a unique audience increase of 9%. Meanwhile, the BBC jumped into the top ten.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR APRIL 2016
|
Name |
Pemirsa Unik (000) |
Tampilan Halaman Per Orang |
Sessions Per Person |
Waktu Per Orang (jj: mm: dd) |
|
news.com.au |
5,787 |
44 |
11 |
01:04:08 |
|
smh.com.au |
4,779 |
27 |
11 |
00:47:24 |
|
Situs Web ABC News |
4,345 |
20 |
8 |
00:26:34 |
|
Situs Web Berita Yahoo7 |
3,129 |
11 |
7 |
00:11:51 |
|
Daily Mail Australia |
3,112 |
23 |
8 |
00:34:52 |
|
Situs Web Berita ninemsn |
3,078 |
19 |
10 |
00:23:49 |
|
The Guardian |
3,031 |
14 |
9 |
00:29:08 |
|
The Age |
2,636 |
34 |
11 |
00:49:23 |
|
Herald Sun |
2,629 |
25 |
8 |
00:39:48 |
|
BBC |
2,364 |
28 |
11 |
00:43:54 |
Digital Ratings (Monthly)ย fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
The data allows publishers, who are already investing significantly in mobile, to see how their audiences have grown across all digital devices. ย It also enables agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment โ giving a true picture of their total audience across key digital devices.
About The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
Peran IAB adalah untuk bekerja sama dengan para anggotanya dan industri periklanan dan pemasaran yang lebih luas untuk membantu para pemasar dalam mengidentifikasi cara terbaik untuk menggunakan online sebagai bagian dari strategi pemasaran mereka, untuk menargetkan dan melibatkan pelanggan mereka dengan lebih baik dan membangun merek mereka.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
Untuk informasi lebih lanjut, silakan hubungi:
Jackie Helliker
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
