Peringkat Iklan Digital Nielsen Akan Diperluas ke 8 Pasar Baru; Pengukuran Seluler Ditambah di 8 Pasar Peringkat Iklan Digital yang Sudah Ada
Jakarta, Indonesia โ March 23, 2016 โ Nielsen today announced at its annual Media & Marketing Presentation in Jakarta, Indonesia, plans to expand its digital advertising measurement solution, Peringkat Iklan Digital. Over the course of the year, Nielsen will expand the solution into eight new markets globally, with the addition of mobile measurement to existing Digital Ad Ratings offerings in a further eight markets. This significant expansion of the global Digital Ad Ratings footprint will provide a total digital view of campaign audiences across platforms. Since its commercial release in 2011, Digital Ad Ratings has become the industry standard globally for independent campaign measurement with metrics comparable to television.
Nielsen akan meluncurkan pengukuran Peringkat Iklan Digital di delapan pasar baru, termasuk Polandia, Turki, Hong Kong, Taiwan, Afrika Selatan, Puerto Riko, Irlandia, dan Selandia Baru. Pengukuran kampanye mobile Digital Ad Ratings baru-baru ini diluncurkan di Thailand, Singapura, Indonesia, Malaysia, Filipina, India, dan Meksiko, dan akan tersedia di Jepang dalam beberapa minggu ke depan. Penambahan pengukuran seluler akan memungkinkan pengiklan dan penerbit untuk memaksimalkan iklan mereka secara lebih efektif di desktop, ponsel pintar, dan tablet.
โWeโve been focused on delivering Nielsen Total Audience measurement of content and advertising and have made remarkable progress. The continued global expansion of our flagship digital advertising measurement solution, including mobile measurement, has been key to the growth of advertising spend in these markets,โ said Steve Hasker, chief operating officer, Nielsen. โOur clients depend on us to provide quality measurement that not only meets their respective needs but does so in a way that drives value and provides the most comprehensive understanding of their audience and campaign effectiveness across platforms.โ
Di pasar negara berkembang seperti Indonesia, Filipina, dan India, di mana penetrasi mobile lebih besar daripada kepemilikan PC atau laptop, pengukuran harus mencerminkan kebutuhan pasar. Dengan Peringkat Iklan Digital, pemasar akan dapat merencanakan dan mengukur audiens mereka dengan lebih baik dengan metrik jangkauan dan frekuensi yang serupa di seluruh layar dan memiliki pemahaman yang lebih dalam tentang hubungan antara online dan seluler secara terpisah dan bersama-sama.
“It has been a pleasure collaborating with the Nielsen team and leveraging Digital Ad Ratings to maximize ROI across our programmatic campaigns for several leading CPG clients. While audience verification in APAC is still in the nascent stages, the Nielsen team have been pro-active in seeking feedback and delivering relevant solutions to help raise the bar,โ said Sanchit Sanga, chief digital officer, Mindshare Asia Pacific. โAs the largest adopter of Digital Ad Ratings in the region, we are looking forward to Nielsen continuing to up the game with regard to cross device reach/frequency, distribution for in-app ratings and more granular reporting to further help optimisation.”
"Karena penayangan di tablet dan smartphone meningkat lebih cepat dibandingkan dengan platform lainnya, maka kebutuhan akan verifikasi audiens di perangkat mobile dari pihak ketiga yang tepercaya menjadi sangat penting," ujar Keith Eadie, chief marketing officer TubeMogul. "Nielsen adalah standar emas dalam industri ini, dan kami berharap dapat membantu merek dan agensi untuk mengalihkan pengeluaran di seluruh layar dengan lancar."
The continued expansion also advances Nielsenโs Jumlah Pemirsa initiative, providing total ad measurement through the integration of Digital Ad Ratings data and television ratings. A total audience view of advertising already exists in the U.S., U.K., Italy, France, the Philippines and Thailand and will be available in Indonesia and Malaysia within the next three months.
Pada akhir tahun 2016, Peringkat Iklan Digital, termasuk pengukuran mobile, akan tersedia di 25 pasar secara global.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Kontak
APAC โ Liza Martija, liza.martija@nielsen.com, +63 2 706 8179U.S. โ Alana Johnson, alana.johnson@nielsen.com, +1 646-654-8391
