Nielsen made its second appearance at CTAMโs Television Critics Association (TCA) press tour in Los Angeles, Wednesday, July 29. TCA is a biannual event held in January and July that brings together more than 200 journalists who write about television and entertainment for print and online media outlets.
Lynda Clarizio, Presiden Media AS Nielsen, Glenn Enoch, SVP Insights Nielsen, dan Jennifer Cooper, Global Head of Media of Publishing and MVPD Industry Strategy Adobe, mempresentasikan wawasan mengenai apa yang ditonton oleh konsumen dan bagaimana cara mereka mengonsumsi media.
Nielsen took the stage, in front of reporters from top-tier media outlets, where Clarizio shared an update on how Nielsen is advancing toward Jumlah Pemirsa, discussed the need for comparable metrics and how we are actively progressing measurement with Total Content Ratings and Digital Content Ratings.
"Ini adalah waktu yang sangat penting di Nielsen saat kami memulai peluncuran Peringkat Konten Digital dan Peringkat Konten Total. Kami berada di pucuk pimpinan perubahan dalam industri ini dalam hal mengukur seberapa banyak konten yang dilihat konsumen dan perangkat apa yang mereka gunakan," ujar Clarizio. "Hadir di TCA merupakan kesempatan yang tepat untuk mengedukasi media dan penyiar tentang apa yang akan datang dari Nielsen."
Additionally, Enoch shared insights on consumer behavior and viewing trends in regard to both traditional television as well as device usage. His presentation also covered the growth in TV-connected devices as well as streaming video on demand services. Additionally, Adobeโs Cooper shared the stage, detailing insights on TV Everywhere and showcasing the strong alliance between Nielsen and Adobe.
