Amidst a sea of the worldโs brightest creatives, marketers, technologists and media specialists at this yearโs Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativityโthis yearโs theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an official sponsor, which helped us make an even bigger splash on this global stage.
Julanne Schiffer from Nielsen Entertainment was a featured speaker on the topic of โUnlocking the Power of Music in Advertising.โ With more than 150 delegates in attendance, her presentation focused on understanding the impact of music to help drive growth for brands. She shared insights and examples of how to reach consumers effectively and ways to create brand value through music. Attendees, who ranged from leading ad agencies and marketers to key industry organizations, were visibly engaged and interested in these entertainment insights.
Para pemimpin Nielsen, Eugene Becker, Terrie Brennan, Alain Couttolenc, Tom Eaton, Andrew Feigenson, dan Martha Velando memanfaatkan kesempatan ini untuk mengadakan pertemuan klien yang terfokus dengan para eksekutif tingkat C dari agensi, pengiklan, dan perusahaan teknologi periklanan terkemuka dunia di cabana tepi pantai kami di French Riviera.
Sebagai penutup acara yang berlangsung selama seminggu ini, Johan Sjรถstrand dari Nielsen Eropa naik ke panggung utama di Lions Innovation, yang difokuskan pada titik temu antara data, teknologi, dan kreativitas, untuk mendiskusikan "Merancang Kesuksesan Inovasi di Seluruh Dunia." Selama sesi 30 menit, ia memimpin diskusi mendalam tentang bagaimana pengiklan dan pengembang utama dapat menerapkan data dan wawasan pada kreativitas, desain, dan analitik mereka untuk membangun inovasi yang sukses.
