JAKARTA, October 19th , 2015 โ Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
Peringkat Iklan Digital memberikan pengukuran audiens yang transparan dan dapat ditindaklanjuti untuk iklan digital, memberikan industri pembaruan harian untuk kampanye yang berjalan di semua layar digital. Peringkat Iklan Digital (DAR) melaporkan audiens unik kampanye di komputer dan perangkat seluler.
Dasbor GRP Sizmek membantu klien menentukan di mana harus menambah atau mengurangi pengeluaran iklan dengan menyediakan tampilan dan analisis terintegrasi dari data server iklan dari Sizmek dan GRP dari Nielsen-membuatnya mudah dan nyaman untuk mengetahui apakah mereka mencapai tujuan kampanye mereka, dan apa yang dapat dilakukan untuk meningkatkan kinerja.
Karena industri periklanan digital terus berkembang, pemasar yang membeli iklan berdasarkan atribut tertentu juga harus dapat mengoptimalkan dan memvalidasi iklan mereka dengan tingkat perincian yang sama. Pengukuran audiens selama ini terbatas pada usia dan jenis kelamin, hingga saat ini.
โAudience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understandย who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,โ said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
Metrik GRP (gross ratings point) telah mendukung pengukuran pemirsa televisi selama beberapa dekade, dan memberikan pemahaman yang berharga bagi pemasar online tentang jangkauan dan frekuensi.
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Tentang Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Tentang Sizmek
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidanceโand the flexibility to choose solutions that fit their strategiesโmore than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmekโs wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more.ย Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com
