Solusi Lokal, Nasional, dan Analitik Termasuk dalam Perjanjian Baru
New York, NY - 25 Februari 2015 - Nielsen (NYSE: NLSN) dan Sinclair Broadcast Group Inc (Nasdaq: SBGI) hari ini mengumumkan bahwa mereka telah mencapai kesepakatan bagi Sinclair untuk berlangganan layanan pengukuran televisi lokal Nielsen. Perjanjian perpanjangan baru yang komprehensif ini menyediakan layanan rating TV Nielsen untuk seluruh 162 stasiun televisi yang dimiliki atau dioperasikan oleh Sinclair.
Additionally, the comprehensive agreement includes tools used for research and solutions that provide insights about what local consumers are buying and watching.ย The local consumer insights will help the local stations demonstrate their ability to deliver a return on investment for their advertisers.
"Sinclair telah menjadi mitra jangka panjang dan berharga dan kami senang dapat memperluas hubungan penting ini dengan salah satu pemilik media penyiaran terbesar di negara ini," kata Matt O'Grady, EVP dan Managing Director untuk Media Lokal di Nielsen. "Aspek kunci dari hubungan kami dengan Sinclair adalah bagaimana kami membantu mereka dengan strategi pertumbuhan mereka untuk memenangkan lebih banyak pendapatan iklan dan sepenuhnya memanfaatkan kehadiran mereka yang kuat di pasar lokal."
โNielsen is delivering a coordinated group of solutions that is important to our business,โ said David Amy, Executive Vice President and Chief Operating Officer of Sinclair.ย โOur stations use Nielsen data every day, and we appreciate the investments they are making in an effort to stabilize ratings and capture more viewing sources.โ
ABOUT NIELSEN
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
TENTANG SINCLAIR BROADCAST GROUP INC.
Sinclair Broadcast Group Inc., one of the largest and most diversified television broadcasting companies, owns and operates, programs or provides sales services to 162 stations in 79 markets.ย The company regularly uses its website as a key source of company information, which can be accessed at www.sbgi.net.
Kontak
NielsenDiane Laura: (646) 654-5759, diane.laura@nielsen.com
SinclairDavid Amy: (410) 568-1500
