Layanan Baru Nielsen Mengukur Jangkauan TV terhadap Segmen Pemilih Utama
New York, NY - 6 Agustus 2015 - Nielsen (NYSE: NLSN) hari ini mengumumkan bahwa mereka telah menandatangani perjanjian dengan Sinclair Broadcasting Group untuk memberikan lisensi kepada Sinclair untuk melisensikan Peringkat Pemilih TV Lokal Nielsen untuk enam pasar politik utama.
Perjanjian ini akan memberikan layanan Voter Ratings baru dari Nielsen kepada Sinclair, yang memberikan wawasan tentang bagaimana segmen pemilih mengkonsumsi media lokal dan mengukur jangkauan stasiun TV lokal untuk kategori pemilih utama dengan menggunakan data Experian Simmonsยฎ PoliticalPersonas. Sinclair melisensikan data tersebut di enam pasar yang meliputi Washington, D.C., Pittsburgh, Greenville-Spartanburg-Asheville, West Palm Beach, Las Vegas, dan Richmond, Va. Belanja iklan politik di pasar-pasar ini diperkirakan akan sangat kuat, dan stasiun-stasiun Sinclair akan diberdayakan untuk meningkatkan pangsa dolar iklan politik dan memaksimalkan inventaris komersial mereka dengan memanfaatkan solusi Peringkat Pemilih Nielsen.
โThe 2016 political race is accelerating and ad spending is already flowing into local markets. Providing our clients with voter insights is critical to their success in this election cycle,” said Matt OโGrady, EVP and Managing Director for Local Media at Nielsen. โBy using a blend of Nielsenโs local TV audience data with the latest voter and political persona data, our clients can deliver key voter segments to political advertisers with greater efficiency and effectiveness than ever before.โ
Nielsen provides political ratings in the top 56 television DMAs and the top 48 audio Metros with reporting at the station, daypart and program levels. Nielsenโs Peringkat Iklan Digital also provide audience measurement for campaigns running across all digital screens. ย ย
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
CONTACT
Diane Laura, (646) 654-5757, diane.laura@nielsen.com
