Peringkat TV Lokal, Wawasan Konsumen, dan Analisis Khusus Termasuk dalam Perjanjian
New York, April 20, 2015 โ Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), one of America’s leading media companies, today announced that they have finalized a multi-year renewal agreement for Meredith to subscribe to Nielsenโs local television ratings.
Bersamaan dengan pengukuran TV lokal, stasiun yang dimiliki atau dioperasikan oleh Meredith akan memiliki akses ke alat yang memberikan wawasan tentang apa yang dibeli dan ditonton oleh konsumen lokal, data pengeluaran iklan, dan analisis khusus yang membantu programmer lebih memahami kebiasaan menonton konsumen.
"Nielsen memberikan lebih dari sekedar peringkat pasar lokal untuk stasiun-stasiun kami," kata Doug Lowe, EVP Meredith Corp. Broadcasting Group. "Mereka juga memberikan wawasan konsumen lokal utama dan sistem analitik yang membantu stasiun kami menjadi lebih sukses."
"Perjanjian baru kami memperkuat kemitraan kami yang berkelanjutan dengan Meredith," kata Matt O'Grady, EVP dan Managing Director untuk Media Lokal di Nielsen. "Tim Meredith sangat mendukung peningkatan yang kami lakukan pada layanan pasar lokal kami. Kami menghargai dukungan mereka terhadap peningkatan tersebut dan eksplorasi kami untuk memasukkan sumber data lain, seperti Return Path Data, ke dalam panel yang dapat diproyeksikan."
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
TENTANG MEREDITH CORP.
Meredith Corp (NYSE: MDP; www.meredith.com) telah berkomitmen untuk melayani jurnalisme selama lebih dari 110 tahun. Saat ini, Meredith menggunakan berbagai platform distribusi - termasuk televisi siaran, cetak, digital, mobile, tablet, dan video - untuk menyediakan konten yang diinginkan konsumen dan menyampaikan pesan dari mitra periklanan dan pemasarannya.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 โ including Atlanta, Phoenix and Portland โ and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith’s National Media Group reaches a multi-channel audience of more than 230 million consumers monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and the Company is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.83 per share yields approximately 3.5 percent. Meredith has paid a dividend for 68 straight years and increased it for 22 consecutive years.
Kontak
Nielsen
Diane Laura(646) 654-5759 diane.laura@nielsen.com
Meredith Corp.
Lauren Burt(515) 284-3125 Lauren.Burt@meredith.com
