Brand Kini Dapat Menjangkau Pelanggan Melalui Iklan Twitter Menggunakan Segmen Audiens eXelate
New York - 15 Oktober 2015 - eXelate, sebuah perusahaan Nielsen, telah terpilih untuk bergabung dengan Twitter Official Partner Program. eXelate merupakan salah satu dari beberapa perusahaan yang terpilih untuk berpartisipasi, berdasarkan kualitas data audiens yang tinggi dan layanan tingkat ahli. Brand dan agensi sekarang dapat memanfaatkan segmen audiens khusus konsumen dan bisnis eXelate untuk mendapatkan hasil yang lebih baik di Twitter Ads. eXelate juga akan memungkinkan klien Twitter untuk mencocokkan data pelanggan pihak pertama mereka dengan pengguna Twitter untuk menjangkau mereka di Twitter mobile dan desktop.
eXelate has one of the largestย audience data sets in the world with over 5 billion unique device IDs and devices worldwide, including approximately 95% of the U.S. online audience. eXelateโs consumer audience segments allow brands to reach consumers based on their demographics, interests, and buying intentions. They are modeled and continuously updated by an in-house team of data scientists to ensure accuracy. eXelateโs business audience segments enable brands to engage hard to reach business professionals. An advertiser can choose segments based on job function, industry, company size, and title.
"Kami bangga menjadi salah satu dari segelintir perusahaan manajemen data yang terpilih untuk Program Mitra Resmi Twitter, namun merek dan agensi lah yang paling diuntungkan dengan adanya aliansi ini. Mereka sekarang dapat menggunakan audiens konsumen dan bisnis kami yang sangat akurat untuk menjangkau calon konsumen di Twitter," ujar Mark Zagorski, CEO eXelate, sebuah perusahaan Nielsen. "Ini adalah kesempatan besar bagi para pengiklan untuk menjangkau pelanggan baru dan yang sudah ada seefektif mungkin di media sosial."
Tentang eXelate, Perusahaan Nielsen
eXelate, a Nielsen company, is a provider of the audience data, technology, measurement and analytics solutions. Our customer data cloudโข provides the industryโs only unified customer profiles, which connect identities across all channels and devices – including display, video, audio, offline, mobile and smart TVs – enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelateโs data marketplace is the largest 3rd-party cross-device data set in the world with over 5 billion unique device IDs worldwide.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Brett House; 646-380-4337; brett.house@nielsen.com
