Media Contacts:Nielsen: Kristie Bouryal, kristie.bouryal@nielsen.com, 646-654-5577Arbitron: Thom Mocarsky, Thom.mocarsky@arbitron.com, 410-312-8239
Investor Relations Contacts:Nielsen: Liz Zale, liz.zale@nielsen.com, 646-654-4593Arbitron: Thom Mocarsky, Thom.mocarsky@arbitron.com, 410-312-8239
NEW YORK, NY, 18 Desember 2012 - Nielsen Holdings N.V. (NYSE: NLSN), penyedia informasi dan wawasan global terkemuka mengenai apa yang ditonton dan dibeli oleh konsumen, hari ini mengumumkan bahwa mereka telah menandatangani perjanjian definitif untuk mengakuisisi Arbitron Inc. (NYSE: ARB), sebuah perusahaan riset media dan pemasaran internasional.
Nielsen telah setuju untuk mengakuisisi seluruh saham biasa Arbitron yang beredar dengan harga $48 per lembar saham secara tunai, yang mewakili premium sekitar 26 persen dari harga penutupan Arbitron pada tanggal 17 Desember 2012. Nielsen memiliki komitmen pembiayaan sebesar jumlah total transaksi. Transaksi ini telah disetujui oleh dewan direksi kedua perusahaan dan tunduk pada persyaratan penutupan yang lazim, termasuk tinjauan peraturan.
โU.S. consumers spend almost 2 hours a day with radio. It is and will continue to be a vibrant and important advertising medium,” said Nielsen Chief Executive Officer David Calhoun. “Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home. The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsenโs priorities.โ
With Arbitron assets, Nielsen intends to further expand its โWatchโ segmentโs audience measurement across screens and forms of listening. โThese integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world,” said Steve Hasker, Nielsen President of Global Media Products and Advertiser Solutions. “We will also bring local clients greater visibility to empower more precise advertising placement and campaign effectiveness.โ
"Radio menjangkau lebih dari 92 persen remaja dan orang dewasa di Amerika karena mereka senang mendengarkan musik, percakapan, berita dan informasi ketika berada di rumah, di tempat kerja, dan di dalam mobil," ujar William T. Kerr, Presiden dan Chief Executive Officer Arbitron. "Dengan menggabungkan kemampuan dan skala global Nielsen dengan pengukuran radio yang unik dan informasi pendengaran dari Arbitron, para pengiklan dan klien media akan mendapatkan wawasan yang lebih baik mengenai perilaku konsumen dan keuntungan dari investasi pemasaran."
Together, Nielsen and Arbitron generated total revenues of $6.0 billion and combined pro forma adjusted EBITDA of $1.7 billion based on the 12 months ended September 30, 2012. The combined assets will support Nielsen’s strong cash flow characteristics and will enable continued investment in growth initiatives. Excluding estimated transaction costs and purchase accounting adjustments, the acquisition is expected to be approximately $0.13 accretive to adjusted EPS 12 months after the close and approximately $0.19 accretive to adjusted EPS 24 months after the close. Cost synergies associated with the acquisition are expected to be at least $20 million and will be largely driven by the integration of technology platforms and data acquisition efforts.
Informasi Panggilan Konferensi
Nielsen dan Arbitron akan menyelenggarakan panggilan konferensi langsung untuk membahas transaksi tersebut hari ini, 18 Desember 2012 pada pukul 8:30 pagi Waktu Indonesia Timur. Nomor telepon untuk peserta dari Amerika Serikat adalah 1-888-317-6016. Nomor dial-in untuk penelepon internasional adalah 1-412-317-6016. Kode aksesnya adalah Nielsen. Presentasi slide dan webcast audio dari panggilan tersebut dapat diakses secara langsung di bagian hubungan investor situs web Nielsen di https://ir.nielsen.com. Arsip akan tersedia di situs tersebut setelah panggilan berlangsung.
Tentang Nielsen
Nielsen (NYSE: NLSN) adalah perusahaan informasi dan pengukuran global dengan posisi pasar terdepan dalam bidang pemasaran dan informasi konsumen, pengukuran televisi dan media lainnya, intelijen online, pengukuran mobile, pameran dagang, dan properti terkait. Nielsen hadir di sekitar 100 negara, dengan kantor pusat di New York, Amerika Serikat dan Diemen, Belanda. Untuk informasi lebih lanjut, kunjungi www.nielsen.com.
Tentang Arbitron
Arbitron, Inc. (NYSE: ARB) is an international media and marketing research firm serving the media — radio, television, cable, and out-of-home — the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.
Perusahaan telah mengembangkan Portable People Meterโข (PPMยฎ) dan PPM 360โข, teknologi baru untuk riset media dan pemasaran.
Portable People Meterโข, PPMยฎ, dan PPM 360โข adalah merek dagang dari Arbitron, Inc.
Informasi Tambahan dan Tempat Anda Dapat Menemukannya:
In connection with the proposed acquisition by Nielsen Holdings, N.V. (โNielsenโ) of Arbitron Inc. (โArbitronโ) pursuant to the terms of an Agreement and Plan of Merger by and among Arbitron, Nielsen, and a wholly-owned subsidiary of Nielsen, Arbitron will file a proxy statement with the Securities and Exchange Commission (the โSECโ). Investors are urged to read the proxy statement (including all amendments and supplements to it) because it will contain important information. Investors may obtain free copies of the proxy statement when it becomes available, asย well as other filings containing information about Arbitron, without charge, at the SECโs Internet site (https://www.sec.gov). These documents may also be obtained for free from Arbitronโs Investor Relations web site (https://www.arbitron.com/investors) or by directing a request to Arbitron at: Arbitron Inc., 9705 Patuxent Woods Drive, Columbia, MD 21046, Attn: Investor Relations.
Arbitron dan para direktur dan pejabat eksekutifnya serta anggota manajemen dan karyawan lainnya merupakan peserta potensial dalam permintaan kuasa dari para pemegang saham Arbitron sehubungan dengan transaksi yang diusulkan.
Informasi mengenai direktur dan pejabat eksekutif Arbitron tersedia dalam pernyataan proxy Arbitron untuk rapat tahunan pemegang saham 2012, yang diajukan ke SEC pada tanggal 12 April 2012. Informasi tambahan mengenai kepentingan para calon peserta dalam transaksi yang diusulkan tersebut akan disertakan dalam pernyataan proxy yang akan diajukan kepada SEC sehubungan dengan transaksi yang diusulkan.
Penafian Pernyataan Berwawasan ke Depan:
This written communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as โwillโ, โexpectโ, โshouldโ, โcouldโ, โshallโ and similar expressions. These statements are subject to risks and uncertainties concerning Nielsen’s proposed acquisition of Arbitron, Arbitron’s expected financial performance, as well as Arbitron’s strategic and operational plans and actual results and events could differ materially from what presently is expected. The potential risks and uncertainties include the possibility that the transaction will not close or that the closing may be delayed; the possibility that Arbitron may be unable to obtain stockholder approval as required for the transaction or that the other conditions to the closing of the transaction may not be satisfied; the transaction may involve unexpected costs, liabilities or delays; the outcome of any legal proceedings related to the transaction; the occurrence of any event, change or other circumstances that could give rise to the termination of the transaction agreement; general economic conditions; conditions in the markets Nielsen and Arbitron are engaged in; behavior of customers, suppliers and competitors (including their reaction to the transaction); technological developments; as well as legal and regulatory rules affecting Nielsenโs and Arbitronโs business and specific risk factors discussed in other releases and public filings made by Nielsen and Arbitron (including the their respective filings with the SEC). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.
