Insights | 11-04-2024
Apa itu TV saat ini?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
Wawasan
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Insights | 21-03-2024
Bagaimana pemasar dapat memajukan pemasaran yang dipersonalisasi di seluruh ekosistem periklanan digital
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 25-01-2024
Melampaui data besar: Penonton yang menyaksikan melalui udara
Nearly 23 million U.S. homes access free TV programming using digital antennasโviewership that canโt be…
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Insights | 18-01-2024
Data rumah tangga TV AS mengungkapkan pergeseran tren dalam cara pemirsa mengakses konten
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…
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Insights | 09-01-2024
Di tengah lanskap TV yang terfragmentasi, waktu yang dihabiskan dengan konten adalah data perencanaan terbaik yang ada
Content variety notwithstanding, the basics of measurement still apply: When you know whoโs watching, you…
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Insights | 08-01-2024
Menyeimbangkan kebutuhan akan inovasi dan kesinambungan dalam pengukuran audiens
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure…
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Insights | 20-12-2023
Puncak tahun 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to…
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Insights | 18-12-2023
Puncak tahun 2023: Olahraga
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
