TV brand effect Archives

Insights | 24-05-2017

In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a…

Insights | 23-02-2017

Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language…

Insights | 22-02-2017

Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips…

Insights | 08-12-2016

In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach…

Insights | 17-08-2016

Using the right metrics to measure and understand how well your advertising campaign is resonating with your…

Insights | 17-05-2016

From the American Revolution to the present day, women have always played a crucial role in the U.S. military….

Insights | 07-03-2016

While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s…

Insights | 12-01-2016

It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have…

Insights | 15-10-2015

A lot can be said about being in the right place at the right time, and a recent Nielsen study found that…

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