Insights | 06-08-2025
Bagaimana pemasar Asia Pasifik tetap unggul
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
Wawasan
-
-
Insights | 21-07-2025
Need to Know: What is media fragmentation and how to reach today’s audiences?
Fragmentasi media menciptakan audiens yang tersebar. Ketahui cara melibatkan dan mengukur di semua saluran untuk...
-
Insights | 05-07-2024
Apa yang selanjutnya untuk olahraga wanita: Memicu pertumbuhan dengan membuktikan nilai
To maintain and grow the momentum around womenโs sports, there are four key things brands, leagues and rights…
-
Insights | 03-07-2024
Melampaui Bulan Pride: Membangun merek Anda dengan konsumen LGBTQ+
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
-
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
-
Insights | 12-06-2024
Apa yang terjadi setelah cookie?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising…
-
Insights | 10-06-2024
Yang Perlu Diketahui: Apa yang dimaksud dengan jaringan media ritel, dan mengapa semua orang membicarakannya?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
-
Insights | 22-05-2024
Apakah Anda berinvestasi dalam pemasaran kinerja untuk alasan yang tepat?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel…
-
Insights | 21-03-2024
Bagaimana pemasar dapat memajukan pemasaran yang dipersonalisasi di seluruh ekosistem periklanan digital
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
