Insights | 20-03-2024
2024 Webinar Uang Muka / NewFronts
Tune in for a conversation with Nielsen and the 4Aโs on CTV insights and perspectives media planners should…
Wawasan
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Insights | 25-01-2024
Panduan Awal/Muka Baru 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
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Insights | 24-05-2023
Saluran yang berlebihan merusak efektivitas pemasaran saluran penuh dan kepercayaan ROI
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 21-04-2021
Data Pihak Pertama adalah Awal yang Baik, tetapi Tidak Cukup
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data,…
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Insights | 04-08-2020
Titik Manis Digital dan Omnichannel untuk Pengiklan Otomatis
In todayโs digital age, heading to an automotive dealership in person is far from the only way Americans shop…
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Insights | 16-03-2020
COVID-19: Melacak dampaknya terhadap media dan perilaku konsumen
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as…
