Insights | 26-04-2017
ใใใผใซใปใณ ใกใธใฃใกใณใใปใธใฃใผใใซใ็ฌฌ3ๅทใใๆฅๆฌ่ช็ใ
็ฑณๅฝใฎๅ็จฎ่ชฟๆปใป่จๆธฌใซใใใๆๆฐ็ถๆณใใพใจใใใใใผใซใปใณ…
Wawasan
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Insights | 22-02-2017
Penayangan Bersama di Perangkat OTT: Persamaan dan Perbedaan
When we watch television, we often have someone else in our household watching with us: a spouse, a child, a…
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Insights | 22-02-2017
Gambaran Besar: Teknologi untuk Menjawab Tantangan Fragmentasi Media
Itโs a great time to be a media consumer. New streaming technologies with over-the-top (OTT) apps, connected…
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Insights | 22-02-2017
Menggunakan Pembelajaran Mesin untuk Memprediksi Peringkat TV di Masa Depan
TV ratings are used to predict the future. They set expectations and affect programming decisions from one…
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Insights | 22-02-2017
Mengukur Dampak Iklan Satu Pembelian dalam Satu Waktu
In recent years, the creation of large single-source datasets has been a major boon to the advertising research…
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Insights | 22-02-2017
Memahami Memori dalam Periklanan
Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be…
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Insights | 18-10-2016
Tidak Sendirian: Apakah OTT Membuat Menonton TV Bersama Menjadi Keren Lagi?
Co-viewing in television is the process of watching content alongside other people, typically members of the…
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Insights | 18-10-2016
Menggunakan Pembelajaran Mesin untuk Memprediksi Peringkat TV di Masa Depan Dalam Lanskap Media yang Terus Berkembang
Media companies and advertisers rely on TV ratings every day to measure the success of TV shows, verify that…
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Insights | 17-10-2016
Menggunakan Data Sumber Tunggal untuk Mengukur Efektivitas Iklan
How do we know if advertising works? Is there a way to directly measure the in-store sales results of an…
