Insights | 16-01-2024
Penggunaan TV meningkat di bulan Desember; video game mendorong keuntungan besar
TV usage increased 1.7% in December, but the biggest beneficiary was the โotherโ category as video game…
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Insights | 25-08-2023
Data besar hampir menghilangkan peringkat nol dalam pengukuran TV nasional
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling…
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Insights | 24-05-2023
Saluran yang berlebihan merusak efektivitas pemasaran saluran penuh dan kepercayaan ROI
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 20-10-2022
Data besar dari smart TV tidak cukup untuk mengukur jumlah penonton
Despite the many doors that smart TVs will open in the years ahead, they wonโtโby themselvesโbe able to…
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Insights | 07-06-2021
Audiens yang dapat Anda percayai
In our new video series, you’ll learn the latest in digital audience measurement and how the industry changes…
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Insights | 13-04-2021
Merangkul Sistem Identitas Demokratis di Dunia Tanpa Masakan
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse…
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Insights | 09-04-2021
Memahami Tren Konsumen dan Integritas Panel Selama Masa COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when…
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Insights | 06-04-2021
Memahami Pentingnya Data Berbasis Orang di Dunia Tanpa Perangkat Lunak
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers…
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Insights | 13-04-2020
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๋ง์ผํ ์ ์ฃผ์ ๋ชฉํ ์ค ํ๋๋ ์๋น์ ๋๋ ๋น์ฆ๋์ค ํ๋์ ์ํฅ์ ๋ฏธ์น๋…
