Webinar
Strategi Menang untuk Pengiklan Ritel
Buka Rahasia Berbasis Data untuk Mengoptimalkan Belanja Iklan Anda di Pasar yang Terus Berubah
Lanskap periklanan ritel terus berkembang, menghadirkan tantangan dan peluang yang menarik. Para pemasar saat ini menghadapi tekanan ekonomi dan anggaran yang lebih ketat, namun ekspektasi tetap setinggi sebelumnya. Meskipun banyak industri yang memangkas belanja iklan, ritel terlihat lebih tangguh. Webinar ini membahas strategi unik yang digunakan oleh merek-merek ritel dan UKM terkemuka untuk menavigasi pergeseran ini, memaksimalkan efisiensi, dan mendorong hasil yang terukur.
Siapa yang Harus Menonton:
This webinar is essential for Retail Marketers, Advertisers, Agencies, and anyone interested in understanding retail advertising in a rapidly changing European market. If you’re looking to optimize ad spend, gain competitive insights, and understand evolving consumer behaviors, this session is for you.
Masukkan alamat email Anda untuk mengakses rekaman webinar
What You’ll Learn in This Webinar:
Navigate Budget Pressures: Understand why retail is defying the trend of reduced marketing budgets and how to leverage this for your strategy.
Master Media Mix Shifts: Explore the planned shifts in marketing strategies for 2025, including transitions to lower-cost, digital, and newer channels.
Unpack European Digital Evolution: Discover how digital advertising and ecommerce are set for strong growth across key European markets like the UK, Germany, Italy, and Spain, even as digital maturity varies.
Understand Consumer Behavior: Gain insights into evolving shopping preferences, acknowledging the continued importance of in-store experiences alongside e-commerce growth.
Compare Top Brands vs. SMB Strategies: See how large advertisers (Top 100) and smaller retailers are uniquely allocating ad spend across different media types (like TV vs. Digital) and specific countries (UK, Germany, Italy).
Access Granular Ad Spend Data: Learn how competitive intelligence tools can provide specific details on individual advertiser spend, media channels (TV, social, digital video), and seasonal trends.
