Penonton menonton 105 miliar menit TV pada Malam Tahun Baru
TV viewing in December continued its annual ascent to its seasonal January peak as usage increased 1.7% from November. Part of this was driven by younger audiences increasing their video game usage while away from the classroom during the winter break. That fact notwithstanding, the December interval included the day with the second-most viewing of the year (behind Super Bowl Sunday): TV viewers watched 105 billion minutes of programming on New Year’s Eve.
After four consecutive monthly gains, the broadcast category lost its momentum, as usage dipped 4.3% from November. Adults 25-34 drove the biggest declines, as they watched 13% less broadcast programming than in November. Sports remained hot, with NFL games accounting for 12 of the top 13 broadcast telecasts during the month. New Year’s Rockin’ Eve on ABC took the 13th spot. And while sports maintained the lion’s share (28.5%) of broadcast viewing, sports viewing dipped 3.5% from the previous month. The news genre was one of the few gainers, with usage increasing 6% to account for 12% share of broadcast.
Dengan bantuan sejumlah acara olahraga terkenal, penayangan melalui kabel meningkat 1,3% dari bulan November. Faktanya, pertandingan sepak bola menyumbang 14 siaran televisi kabel teratas, dengan pertandingan NFL pada 30 Desember 2023, Orange Bowl, pertandingan Malam Natal NFL, dan Cotton Bowl menempati empat posisi teratas. Banyaknya pertandingan bola meningkatkan jumlah penonton olahraga kabel sebesar 8,4%, tetapi genre film layar lebar mengambil bagian terbesar dari kue kabel di bulan Desember (21,4%) - hampir tiga kali lipat pangsa olahraga (8,1%). Namun, karena penggunaan TV secara keseluruhan, kabel kehilangan 0,1 poin pangsa untuk mengakhiri bulan dengan 28,2% penggunaan TV.
Similar to broadcast and cable, streaming remained challenged by the scarcity of new content, yet a handful of titles started to arrive, including Leave The World Behind on Netflix, which accounted for 4.5 billion viewing minutes. That title, combined with Young Sheldon, the month’s runaway program winner with 6.7 billion viewing minutes, contributed to a 5.8% increase in Netflix viewing (Young Sheldon streams on Netflix and Max). In aggregate, streaming usage was up 1.2%, but it wasn’t enough to gain share, given the increase in total TV usage. Notable platform-level changes included a 6.6% increase in Tubi viewing that led to a 0.1 share bump and a 3.4% drop in YouTube usage that led to a loss of 0.4 share points.
Despite the record-breaking football season, this was not a typical fall TV season. The scarcity of new content across the entire ecosystem will soon turn the corner, with ramped-up production expected to begin delivering new scripted programming as soon as mid-January. Yet while the abbreviated broadcast and cable seasons won’t have the awareness and promotion that comes from fall sports, the recent streaming success of Young Sheldon dan Suits highlights that the success of any one program isn’t limited to its original airing.
Tren data bulan Desember bersama Brian Fuhrer
The Gauge provides a monthly macroanalysis of audience viewing behaviors across key television delivery platforms, including broadcast, streaming, cable and other sources. It also includes a breakdown of the major, individual streaming distributors. The chart itself represents monthly total television usage, broken out into share of viewing by category and by individual streaming distributors.
Metodologi dan pertanyaan yang sering diajukan
Bagaimana 'The Gauge' dibuat?
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
Semua data didasarkan pada periode waktu untuk setiap sumber penayangan. Data, yang mewakili bulan siaran, didasarkan pada penayangan Live+7 untuk interval pelaporan (Catatan: Live+7 mencakup penayangan langsung di televisi ditambah penayangan hingga tujuh hari setelahnya untuk konten linear).
What is included in “other”?
Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing Peringkat Konten Streaming to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
Apa saja yang termasuk dalam "streaming lainnya"?
Platform streaming yang terdaftar sebagai "streaming lainnya" mencakup streaming video bandwidth tinggi di televisi yang tidak dipecah satu per satu. Aplikasi yang dirancang untuk memberikan siaran langsung dan program kabel (linear) (aplikasi vMVPD atau MVPD seperti Sling TV atau Charter/Spectrum) tidak termasuk dalam "streaming lainnya."
Di manakah kontribusi streaming linear?
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Bagaimana dengan streaming langsung di Hulu dan YouTube?
Streaming linear melalui aplikasi vMVPD (misalnya, Hulu Live, YouTube TV) tidak termasuk dalam kategori streaming. 'Hulu SVOD' dan 'YouTube Main' dalam kategori streaming mengacu pada penggunaan platform tanpa menyertakan streaming linear.
