Outcomes, not output: Measuring impact across the full marketing funnel

Reaching EMEA and Asian audiences is just the beginning

Driving returns is crucial, and having the data to back it up is essential. Join us to uncover how marketers from EMEA and Asia are identifying, measuring and optimising ROI through the entire customer journey. 

With the proliferation of platforms and devices, reaching audiences, nurturing prospects and acquiring customers has never been more important and more complex. Achieving holistic measurement is crucial, as measuring in silos can disrupt the path to purchase. 

Join our speakers for global insights into how you can excel in an outcomes-focused advertising landscape:
• Arnaud Frade, President, Commercial (Asia)
• Ben Samuel, Head of EMEA Marketing Mix
• Abhinav Maheshwari, Head of APAC Marketing Mix

Learn more about…

The impact of reach and frequency on outcomes

Breaking ROI out of silos

The most important metrics and their significance

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