Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how big data measurement is helping marketers better reach consumers.
Terlepas dari tantangan seperti kehilangan sinyal, pengukuran big data dapat membantu pemasar membuka pengidentifikasi audiens tingkat lanjut yang bermanfaat untuk iklan yang dapat ditargetkan. Tonton video singkat untuk mengetahui lebih lanjut:
- Potensi penargetan dan pengukuran audiens yang lebih tepat
- Big data’s important role in precise targeting of niche audiences across devices
- Nielsen’s advance audience measurement building a new foundation for accurate, first-party viewership information
Gain comprehensive cross-platform visibility and fine-tune your campaign in real time to maximize audience reach with Nielsenโs Big Data + Panel measurement.
