Webinar
Driving value through women’s sports: spotlight on Google & WNBA
Sekarang, kita semua telah mendengar bahwa olahraga wanita sedang mengalami masa kejayaannya.
That rings particularly true with the WNBA as viewership and fandom reach new heights. As the popularity of women’s sports surges, we’ll look at how momentum has grown over the last several years and the enhanced value delivered to fans and sponsors. Through data-driven frameworks, we’ll also outline how brands should assess and approach this massive growth opportunity.
We’ll be joined by speakers from the WNBA dan Google to discuss their partnership, how it enables fan growth, and how they measure success. We’ll also review Google’s commitment and investment in women’s sports alongside the WNBA’s approach to attracting more sponsors and media coverage.
Learn more about…
Mengapa Google berinvestasi dalam olahraga wanita dan bagaimana mereka mengukur kesuksesan
Rencana pertumbuhan WNBA untuk para penggemar dan sponsor
Bagaimana merek dapat membuat kerangka pengukuran untuk investasi lebih lanjut dalam olahraga wanita
60%
dari penggemar WNBA cenderung merekomendasikan sponsor merek kepada orang lain.
Sumber: Wawasan Penggemar Nielsen
77%
peningkatan nilai sponsor WNBA yang diberikan kepada merek-merek pada musim 2023 vs 2022.
Sumber: Penilaian Media Nielsen
41%
penggemar WNBA dapat mengingat Google sebagai sponsor.
Sumber: Riset Nielsen
Amankan tempat Anda
Learn how to drive value through women’s sports
