Percakapan dari Cannes:
Para pemimpin industri tentang apa yang membentuk kembali lanskap periklanan
Menjungkirbalikkan status quo
Dalam diskusi yang jujur dengan para pemimpin di seluruh dunia olahraga, industri media, dan komunitas periklanan, seri video ini menyaring tema-tema utama yang muncul dari Cannes Lions 2024
Anda akan menjelajahi topik-topik termasuk:
Evolusi Olahraga Langsung: Wawasan dari Kiki Rice
Membuka ROI: Kekuatan Metrik Corong Penuh
Masa Depan Pengukuran dengan Nielsen dan 4A
Get actionable insights to stay
ahead of what’s next
Putaran Petir: Percakapan dengan Nielsen dan 4As
With Ashwini Karandikar – EVP, Media, Technology & Data at 4A’s and Matt Devitt – SVP, Head of Advertisers & Agencies at Nielsen
In this rapid-fire Q&A session, Ashwini Karandikar and Matt Devitt delve into some of the most pressing questions surrounding measurement across the advertising ecosystem.
This fast paced conversation focuses on the evolving definition of currency and explores the significant role that big data and panel data, especially advanced audience insights, plays in today’s media industry.
Evolusi Olahraga Langsung: Wawasan dari Kiki Rice
With Kiki Rice – Starting Guard for the UCLA Bruins and Deirdre Thomas – Nielsen’s Chief Product Officer
Kiki Rice dan Deirdre Thomas berkumpul bersama untuk membahas pergeseran lanskap olahraga langsung.
Kiki speaks on her experience as a collegiate athlete and the growing popularity and influence of women’s sports. Check out this video to learn more about the future of live sports and the role of women athletes in shaping this dynamic industry.
Membuka ROI: Kekuatan Metrik Corong Penuh
With Shane Dwyer – Head of Sales at Lyft Media and Cori McAfee – SVP Client Solutions at Nielsen
In our ever-changing digital world, saying it’s difficult to measure ROI across consumer touchpoints is a big understatement. Understanding the value of advertising is key, not just for marketers, but for everyone in the C-Suite.
Cori McAfee dan Shane Dwyer membahas pentingnya memetakan ROI di setiap langkah perjalanan konsumen. Saksikan dan temukan bagaimana memahami nilai iklan di setiap langkah dapat memberdayakan pengambilan keputusan dan mendorong hasil.
