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According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before. 

Competitive advertising intelligence has never been more critical. Knowing when and how your competitors are allocating their advertising budget can shed light on where the market is noisiest. And with harmonized data across markets, you can do more with less—around the world.

Fueled by Nielsen’s Ad Intel solutions, our report explores media spend in key markets during the first six months of 2024 to help you maximize your advertising and better reach your audiences around the world.