Industri media menghadapi beberapa rintangan dalam menerapkan penargetan audiens tingkat lanjut. Dengarkan Mainak Mazumdar, Kepala Riset dan Analisis FOX, berbagi pemikirannya tentang masalah-masalah yang ada saat ini.
Menjangkau audiens target Anda tidak pernah serumit ini. Ketika pemirsa berpindah-pindah antara TV, ponsel pintar, dan tablet, metode periklanan tradisional berjuang untuk mengikutinya. Perilaku menonton yang terfragmentasi ini memaksa kita untuk memikirkan kembali cara kita mengukur dan berinteraksi dengan audiens.
Fox is tackling this challenge head-on, developing new strategies that promise to reshape how we connect with viewers. Nielsen’s holistic measurement is central to this shift, offering unified and actionable insights into cross-platform audience behavior.
The industry is quickly adapting, moving beyond basic demographics to more sophisticated targeting. How do advertisers realize the potential of advanced audience targeting? What role does Nielsen’s big data and panel approach play in measurement? How is identity being leveraged for more precise targeting? Watch the video to learn how Fox and Nielsen are advancing TV advertising with improved audience targeting and cross-platform measurement across linear TV and streaming.
Learn more about Nielsen’s Advanced Audience solutions, and download Nielsen’s On-Target Report to discover how our advanced audience tools can help you unlock the media habits of different segments.
