The Nielsen Total Audience Report: Advertising Across Today’s Media

In this edition of the Laporan Jumlah Pemirsa Nielsen: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money? We found that consumers are feeling more optimistic about finding their way toward normalcy. In fact, 55% of people 18 and older said they are very optimistic or optimistic that they could get back to their normal routine in 2021.

With consumer confidence on the rise and people still spending more time at home, marketers have an opportunity to reach consumers who are eager to spend. TV consumption remains healthy and ads on TV are still more trusted than other platforms. Plus, with the streaming revolution underway, there are new digital channels for reaching consumers at scale and in many cases, a new audience. 

Unduh laporan ini untuk mempelajari lebih lanjut tentang tema-tema utama berikut ini:

• Consumers Have Hope for Getting Back to “Normal”: Once COVID restrictions are lifted, Americans are looking forward to taking a vacation (73%), dining out at restaurants (73%), going to in-person religious services (75%), and visiting a hair salon (74%).
• Trust and Sales Conversions Across Platforms: TV dan radio, masih memegang porsi tertinggi dalam kepercayaan kolektif terhadap iklan. Faktanya, 60% orang berusia 35-49 tahun menganggap iklan radio sangat atau agak dapat dipercaya, dan TV tidak jauh di belakang dengan demografi ini sebesar 59%.
• Streaming and Branded Integrations are Growing: In the first four weeks of being available on Netflix, seasons 1/2 of Cobra Kai integrated Enterprise, the car rental company, into their storyline delivering more than 8 million impressions to viewers 21+, a key age demo for car renters.