In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics. This shift in viewing meant that cable gave up some ground while streaming also picked up a share point. This is potentially a precursor to August viewership behavior, which will reflect the full duration of the Olympics. At 28% share, streaming benefitted from the continued momentum of the growing stable of streaming services and a healthy influx of new content to the more established services. While it may be too early to call it a trend, streaming has gained 1% with each interval of The Gauge since its release.
Take me to the methodology details below.
โBehind the scenes, sports also likely impacted streamingโs share. This includes many of the Olympics highlights clips, which were posted on YouTube, where we saw some minutes increase. Weโll stay tuned for next month when weโll have the full impact of the Games to review,โ said Brian Fuhrer, SVP, Product Strategy at Nielsen.
Watch the video to hear Brian discuss how sports played an outsized impact on Julyโs share of television viewership, building from last monthโs conclusion of the broadcast season, to the NBA Playoffs on to the Olympics.
Metodologi
The Gauge adalah interval bulanan yang menunjukkan Total Penggunaan Televisi (TUT) untuk Siaran, Streaming, Kabel, dan Lainnya dengan penelusuran saluran Streaming.
- Termasuk semua TV lainnya: Komponen utama dari ini adalah AOT (ALL Other Tuning), VOD, Streaming melalui dekoder kabel, Gaming, dan penggunaan perangkat lain (Pemutaran DVD).
- Streaming lainnya adalah streaming bandwidth tinggi (video) ke televisi yang tidak terdaftar.
- Statistik: Bagikan berdasarkan kategori, Pembagian TUT yang dipecah untuk Distributor Streaming
- Streaming via Cable Set Top Boxes does not credit the respective streaming distributors, but instead is included in the โAll Otherโ group. Crediting individual streaming distributors is something we continue to pursue as an enhancement to our Streaming Meter technology.
- Data yang digunakan berasal dari dua panel yang ditimbang secara terpisah dan digabungkan untuk membuat infografis. Data streaming berasal dari sebagian rumah tangga TV di panel TV Nasional yang diaktifkan dengan Pengukur Streaming, sedangkan sumber linier serta penggunaan total didasarkan pada penayangan dari panel TV secara keseluruhan.
- Semua data didasarkan pada sumber tampilan periode waktu.
- Hulu termasuk menonton di Hulu Live. Youtube termasuk menonton di Youtube TV.
- Streaming linear yang dikodekan tercermin dalam kelompok linear (siaran, kabel) dan juga di bawah aplikasi streaming linear masing-masing (misalnya Hulu Live, Youtube TV, aplikasi MVPD/vMVPD Streaming Lainnya)
- Data didasarkan pada kombinasi Live+7 untuk Minggu 1-3 dan Live+3 untuk Minggu 4
