Open any news feed or article today and youโll likely find a piece about racial injustice. Much of the news focuses on the injustices our Black communities in the U.S. continue to combat, but there has been a parallel narrative gaining visibility: ending the racially motivated hate crimes against the Asian American Pacific Islander (AAPI) community. The onset of the pandemic and the many references to its origins in China sparked stories and public commentary blaming Chinese people and anyone who looked Asian for the lockdowns, the tense U.S.-China political relationship, Americaโs economic downturn and more. The issue spans well beyond rhetoric, as anti-Asian hate crimes spiked around the U.S.
Suara-suara Asia-Amerika semakin lantang dan kuat, menyerukan diakhirinya kebencian dan membawa harapan untuk masa depan yang lebih bersatu. Disahkannya RUU anti-Kejahatan Kebencian terhadap orang Asia, gerakan #washthehate yang kuat, dan pertumbuhan eksponensial komunitas Asia di pusat-pusat baru di seluruh AS merupakan tanda-tanda meningkatnya pengaruh dan kekuatan konsumen orang Asia-Amerika. Lebih dari sebelumnya, konsumen AAPI menuntut lebih banyak dari merek dan bisnis. Berhubungan dengan kelompok ini membutuhkan tingkat keterlibatan yang berbeda yang menunjukkan kepedulian terhadap keadilan sosial dan pemahaman akan keragaman dalam komunitas ini.
As part of the media industry, Nielsen took an in-depth look this year at how the industry can act to stop anti-Asian hate. Media has the power to shift perception and break stereotypes, and Nielsen has uncovered opportunities to do bothโthrough how we advertise and the way Asians are represented on screen. This report showcases the growth and power of this community along with the key opportunities for action.
